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Average Order Value (AOV)
Viết bởi PEKO Team.Cập nhật lần cuối: 21/05/2026.
Average Order Value (AOV) is the average amount a customer spends per transaction at your restaurant or café over a defined period.
Xuất bản: 01/05/2026
AOV = Total Revenue / Number of Orders. It's the cleanest top-line metric to test the impact of menu engineering, upsells, combo bundles, and pricing changes.
Pairing AOV with visit frequency gives a much sharper picture than either alone. A 10% AOV lift compounds with retention — every retained customer is now worth 10% more for the rest of their lifecycle.
AI menu recommendations and personalised upsells (e.g. 'Add the matcha latte you tried last time?') routinely lift AOV 8–15% without reducing visit counts.
Ví dụ thực tế
A café does $24,000 in revenue from 3,000 orders this month. AOV = $24,000 / 3,000 = $8. Adding a $1.50 average upsell per order at 50% uptake lifts AOV to $8.75 — a 9.4% margin-positive lift.
Câu hỏi thường gặp
How do I increase AOV in my restaurant?
The three highest-leverage moves are (1) trained, scripted upsells at point of order, (2) bundled combos priced just below the sum of parts, and (3) personalised AI recommendations based on prior order history.
Does loyalty discounting hurt AOV?
Blanket discounts do — they train guests to wait for a deal. Targeted incentives that unlock add-ons (free side with $X spend) lift AOV instead of compressing it.
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