What is PEKO?

    PEKO is an AI-powered customer retention and loyalty platform for restaurants and F&B businesses. It identifies at-risk customers, automatically sends personalised win-back campaigns, and provides 0% commission direct ordering — works alongside any existing POS.

    Peko Pays for Itself

    AI Retention Engine for F&B

    Your CustomersAre Leaving.PEKO Brings Them Back.

    73% of customers never return after their first order. They don't hate you — they just forgot. PEKO's AI watches every customer, predicts who's about to disappear, and sends the perfect message to bring them back — automatically, 24/7.

    1,200+ restaurants where customers keep coming back with PEKO

    peko.ai
    Ask PEKO anything...
    +8–15 ptsRepeat rate / 90 days
    100%Customer Data Yours
    0%Commission. Ever.
    24/7AI Running

    The loop that kills loyalty programs

    1. Step 1

      Blind points

      Customers earn points but have no way to check their balance — it only shows on the cashier's screen. They play a game they can't see the score of, so they stop playing.

      Read the term: Loyalty death spiral
    2. Step 2

      The cashier bottleneck

      Enrolment only happens when the cashier remembers to ask. At peak, they drop the ask to clear the queue — the program stops acquiring members while the owner is unaware.

      Read the term: Cashier bottleneck
    3. Step 3

      The program dies quietly

      The program dies quietly — and the owner concludes 'loyalty doesn't work here'. In reality, the two gaps above interlock into a loop no reward on its own can pull the shop out of.

      Read the term: Loyalty death spiral

    Read why →

    1,200+ restaurants where customers keep coming back — powered by PEKO

    4.8/5from 87 reviews

    Loved by F&B brands across Southeast Asia

    Peri Pool Arena — F&B brand using PEKO for customer retention
    Five Star — F&B brand using PEKO for customer retention
    Seoul Mì Cay — F&B brand using PEKO for customer retention
    Giao Mùa — F&B brand using PEKO for customer retention
    Stereo Coffee — F&B brand using PEKO for customer retention
    Bangkok Street Food — F&B brand using PEKO for customer retention
    Tuệ — F&B brand using PEKO for customer retention
    Hood Billiards x Coffee — F&B brand using PEKO for customer retention
    Him Coffee — F&B brand using PEKO for customer retention
    Cobe Japanese Restaurant — F&B brand using PEKO for customer retention
    Lungta Food & Drink — F&B brand using PEKO for customer retention
    Win House — F&B brand using PEKO for customer retention
    Thybulo — F&B brand using PEKO for customer retention
    Zizi Vegan — F&B brand using PEKO for customer retention
    Yagami Mì Cay — F&B brand using PEKO for customer retention
    Baley.Tea — F&B brand using PEKO for customer retention
    Xin Bồ Food — F&B brand using PEKO for customer retention
    Dy Cake Studio — F&B brand using PEKO for customer retention
    Thè M Cafe — F&B brand using PEKO for customer retention
    Ruby Photobooth — F&B brand using PEKO for customer retention
    Japan BBQ — F&B brand using PEKO for customer retention
    Miyakoya — F&B brand using PEKO for customer retention
    Gu Billiard — F&B brand using PEKO for customer retention
    Mixue — F&B brand using PEKO for customer retention
    ChipChipChip Coffee & Milk Tea — F&B brand using PEKO for customer retention
    Sun Coffee — F&B brand using PEKO for customer retention

    Your Customers Are Leaving Silently

    And without a system to catch them, they're gone forever.

    Sketch of a ghost-like customer fading away from a small shop

    73% never come back

    Most customers visit once and vanish. They didn't have a bad experience — they just had no reason to remember you over the dozen other options on their phone.

    73%
    of customers churn silently
    Sketch of a smiling waiter walking out with a suitcase, owner left confused

    You're depending on staff to connect

    Your staff remembers regulars — until they quit. Every time someone leaves your team, you lose the personal touch that kept those customers coming back. That's not a system. That's a risk.

    0
    relationships survive staff turnover
    Sketch of a giant phone-platform robot leashing a customer away from a shop owner

    Platforms own your customers, not you

    Delivery apps take 28–30% of every order and give you nothing: no name, no contact, no way to reach the customers you worked to win. You're renting your own audience.

    30%
    gone to platforms per order

    How PEKO Keeps Every Customer Coming Back

    Set it up once. PEKO handles the rest — forever. Tap any step to go deeper.

    01AI-Powered
    Sketch of an AI brain robot taking notes on customers

    PEKO Learns Every Customer

    The moment someone orders, PEKO builds their profile. Order frequency, favourite items, spending patterns — tracked automatically.

    Learn more
    02Churn Prediction
    Sketch of a radar scanning a crowd, flagging an at-risk customer

    AI Spots Who's Drifting

    Before a regular becomes a lost customer, PEKO flags them. In as little as 3 days, PEKO knows who's at risk and why.

    Learn more
    03Auto-Sent
    Sketch of a megaphone sending personalised envelopes

    The Right Message, Sent Automatically

    PEKO creates personalised win-back campaigns and sends them — by name, with the right offer, at the right time. No staff input needed.

    Learn more
    04Proven Results
    Sketch of an owner pointing at a rising bar chart with stars

    Customers Return. Revenue Grows.

    No 30% commission. No staff dependency. Just a system that runs 24/7 to grow your regulars — and keep them yours forever.

    Learn more

    45 customers recovered/month × 30M VND avg spend = 1.35B VND recovered revenue

    LOOP + PEKO

    One runs the shop.One brings them back.Together, they run themselves.

    Designed to feel like one product. Because it is.

    AI POS & operations

    LOOP

    AI loyalty & win-back

    PEKO

    01

    One dashboard. Half the work.

    Edit
    LOOP
    PEKO
    ~5 hrs/week saved on admin
    02

    Every signal, one brain.

    OfflinePOS
    OnlineApp
    360°Online + offline, one brain
    03

    Pull customers between counter and phone.

    In-storeIn-app
    NewWin-backLift
    Customers loop back, again and again
    PEKO × LOOP — 50% OFFSee how the bundle works

    Everything You Need to Never Lose a Customer Again

    One platform for AI retention, loyalty, direct ordering, and automated marketing.

    AI Churn Prediction

    PEKO's machine learning watches every customer's behaviour. When someone's about to drift, PEKO flags them and acts — before they're gone.

    Automated Win-Back Campaigns

    AI writes and sends personalised recovery messages automatically. No brief, no agency, no staff needed. Just results.

    Zero-Commission Direct Ordering

    Beautiful web ordering — no app download. Customers scan QR and order directly. You pay 0% in platform fees and own 100% of the relationship.

    Loyalty Programs That Actually Work

    Stamp cards, VIP tiers, daily check-ins, referral rewards. Gamified loyalty that keeps customers engaged between visits.

    ROI Analytics

    See exactly how much revenue PEKO recovered this month vs what it costs. Watch your repeat rate, customer LTV, and churn fall in real-time.

    Beautiful Storefront Templates

    15+ professional templates for every F&B format. Go live in 15 minutes — not weeks. Branded to you, owned by you.

    Scan Receipt, Get Rewards

    Customers snap any receipt to earn loyalty points. Works with every POS — no integration needed. Frictionless for staff and customers alike.

    POS Agnostic

    No POS swap required. PEKO works alongside any system you already use — legacy, cloud, or pen and paper. Zero disruption.

    Seven mechanics that run without the counter

    Each mechanic has its own page — read it before you decide.

    • 01NO CASHIER
      Hand-drawn sketch of a cafe guest scanning a table QR code with their phone

      In-venue check-in

      Anyone sitting in your venue can scan a QR code to join and get a reward — no need to be the payer. Scan on consecutive days for a streak bonus.

      See details
    • 02WORD OF MOUTH
      Hand-drawn sketch of one guest handing a voucher to a friend with gift boxes above

      Referrals

      Every guest gets their own code. When a friend joins through it, both get rewarded — and you know exactly who referred whom.

      See details
    • 03MEMBER ONLY
      Hand-drawn sketch of a guest on the top podium step beside a trophy with a rising arrow

      Membership tiers

      Guests can see their own tier, its perks, and how far to the next one — without ever having to ask staff.

      See details
    • 04COME BACK
      Hand-drawn sketch of a hand holding a phone with a stamp grid and a rubber stamp

      Stamp cards

      Buy-9-get-1 as always, but the card lives on WhatsApp: nothing to lose, no faked stamps, and every stamp is a logged visit.

      See details
    • 05AUTO SEND
      Hand-drawn sketch of a phone sending chat bubbles to a smiling guest, alarm clock beside it

      Automated messages

      10 built-in guest-care messages over WhatsApp — from welcoming new members to warning about expiring points. Approve once, then stop having to remember.

      See details
    • 06REAL FEEDBACK
      Hand-drawn sketch of a guest tapping a happy face on a rating panel

      Post-visit surveys

      One question, one tap. An unhappy guest reaches management right away; a happy one is prompted to leave a review.

      See details
    • 07GUARD RAILS
      Hand-drawn sketch of a shield and magnifying glass catching a duplicate QR check-in

      Fraud detection

      Every receipt a guest submits passes through multiple control layers — rate limits, receipt age, image matching — and the system acts based on risk level.

      See details
    PEKO AI Agent

    Chat, don't click. The AI Agent configures PEKO for you — you just approve.

    Every other loyalty tool asks you to click through 10 buttons and dropdowns to make one change. PEKO ships an embedded AI Agent that lives inside the product and takes actions for you. Tell it what you want in plain language; it drafts the change in the same screen you'd normally configure by hand. You review and click Approve — nothing goes live without you.

    Create a voucher

    Old way: 10+ clicks across name, type, value, cap, eligibility, schedule, channel and audience.

    With the AI Agent: New way: “Give 20% off bún bò to regulars who haven't ordered in 3 weeks, Zalo only, cap 500 redemptions.” Agent drafts it. You click Approve.

    Build a customer segment

    Old way: pick attributes, chain filters, preview, save, name, share — one dropdown at a time.

    With the AI Agent: “Show me VIPs from District 1 who spent over 2M last quarter and haven't visited in 10 days.” Agent builds the segment and lets you Approve.

    Launch a win-back campaign

    Old way: brief a marketer, write copy, pick channels, schedule, wire the offer, wait days.

    With the AI Agent: “Win back the at-risk regulars this week on WhatsApp with a free-drink offer.” Agent picks the audience, writes the message, sets the send time. You Approve.

    • Works across every PEKO module — vouchers, segments, campaigns, loyalty rules, menus, points.
    • Flat learning curve: staff who can chat can operate the product from day one.
    • Removes daily config toil — the Agent handles the busywork so you focus on customers.
    • Approval-gated by design. The Agent proposes, you decide. Nothing ships without your click.

    Real owners, on camera

    Two PEKO merchants in their own words. Tap to play — nothing loads until you do.

    Chakura Matcha Bar

    F&B / coffee & matcha bar · Vietnam

    Black Cat Billiard

    Billiards & entertainment · Vietnam

    Aspire Billiards Club

    Billiard club · Vietnam

    Bring Your Regulars Back One More Time a Month

    The biggest growth lever isn't new customers — it's your regulars coming in one more time. See what that's worth to you.

    Your Shop

    50 customers/day

    Average customers visiting or ordering daily

    150.000 ₫

    Average spend per customer

    30%

    Roughly what share come back at least monthly

    Not sure? The defaults reflect a typical shop in your market.

    Extra Visits / Month

    +450

    Regulars coming back one more time

    Extra Revenue / Month

    +67.500.000 ₫

    From those extra repeat visits

    Total Annual Upside

    +810.000.000 ₫

    Repeat-visit lift + aggregator-to-direct shift

    Your ROI with PEKO

    7670%

    Break-Even

    6 orders

    Your Next 12 Months with PEKO

    The gap is what PEKO adds. It compounds as more regulars come back.

    Monthly Breakdown

    Monthly Revenue Today225.000.000 ₫
    + Repeat-Visit Lift+67.500.000 ₫
    − PEKO Cost−880.000 ₫
    = Net Monthly Gain66.620.000 ₫

    PEKO pays for itself. From the first win-back.

    Listed prices are per outlet, billed per location.

    Prices shown in VND for Vietnam.

    Outlets1

    Free Forever

    Try PEKO at one outlet. No credit card.

    0 ₫
    Free forever
    • 300 members
    • 100 menu items
    • 1,000 emails/month
    • 100 OCR scans
    • AI personalisation — taster usage
    Start free

    Standard

    For single outlets serious about retention.

    8.800.000 ₫
    /year · 1 outlets
    • 5,000 members
    • 300 menu items + 400MB media
    • 20,000 emails/month
    • 2,000 OCR scans
    • AI personalisation — everyday usage
    Start free trial+ 50% off LOOP POS
    MOST POPULAR

    Professional

    Full AI churn + automated win-back loops.

    11.900.000 ₫
    /year · 1 outlets
    • 20,000 members
    • 500 menu items + 2GB media
    • 50,000 emails/month
    • 5,000 OCR scans
    • AI assistant — for growing brands
    • Custom domain pointing
    Start free trial+ 50% off LOOP POS

    Professional Max

    For multi-outlet brands with serious data.

    14.900.000 ₫
    /year · 1 outlets
    • Unlimited members
    • 2,000 menu items + 6GB media
    • 200,000 emails/month
    • 10,000 OCR scans
    • AI assistant — for high-volume operations
    Start free trial+ 50% off LOOP POS

    A mid-sized PEKO venue recovers ~45 customers/month, worth around 30.000.000 ₫ in revenue. The Standard plan pays for itself after just ~3 returning orders.

    Add-on · Customer channels

    Wherever your customers are, PEKO helps you be there.

    Branded customer apps that layer on top of any PEKO plan. Same loyalty engine, more places to meet your customers — billed yearly.

    Zalo Miniapp

    Meet customers inside Zalo — no install needed.

    8.900.000 ₫
    per year
    • Zero-install — opens instantly inside Zalo
    • Zalo OA push & ZNS messaging built in
    • Reach 75M+ Zalo users in Vietnam
    • Branded splash, menu and loyalty screens
    Talk to us

    PWA App2

    Installable web app with your brand on the home screen.

    19.000.000 ₫
    per year
    • Installable from any browser (iOS + Android)
    • Push notifications supported
    • Works offline, loads instantly
    • No app store review — ship updates same-day
    Talk to us

    Native App1

    Premium iOS + Android presence on the App Store and Play Store.

    49.900.000 ₫
    per year
    • Listed on App Store and Google Play
    • Full device access: camera, biometrics, deep push
    • Highest-trust experience for premium brands
    • Submission, build and updates handled by PEKO
    Talk to us
    Limited time

    Zalo Miniapp + PWA combo

    19.900.000 ₫27.900.000 ₫per year

    Save nearly 30% per year when you bundle Zalo Miniapp with your branded PWA. Limited-time offer.

    Claim combo deal
    1. 1Native apps require the merchant to own an Apple Developer account (~$99/yr) and a Google Play Console account (~$25 one-time). PEKO handles the build, submission and updates; you keep full ownership of the store listings.
    2. 2PWA apps are installed directly from the browser and are not listed in the App Store or Google Play.

    Frequently Asked Questions

    Everything you need to know about PEKO.

    PEKO's AI learns each customer's personal visit cycle and flags them at-risk 3–7 days before they drop off, using 40 signals including recency, frequency, monetary value, favourite items, payment channel, and Zalo/SMS engagement. It then auto-generates a win-back message per customer — pulling their name, last order, and preferred channel — so nothing goes out as a mass blast. Finally, it personalises the offer itself (dish, discount, timing) based on that customer's price sensitivity and past redemption pattern, capped at 2 messages per customer per month to protect deliverability.

    Yes — PEKO is an AI CRM focused on retention. Unlike operational CRMs (iPOS, Sapo) that centre on order management, PEKO predicts who's about to leave and auto-messages them via Zalo, SMS, and miniapp. Measured across 1,200+ venues, that lifts repeat rate by 8–15 percentage points within 90 days. See /restaurant-crm for the full comparison.

    PEKO is not a POS replacement. It works alongside your existing POS system. Your POS processes orders; PEKO identifies at-risk customers, builds their profiles automatically, and runs personalised win-back campaigns that lift repeat rate by 8–15 percentage points within 90 days — while saving you 30% in platform commissions by bringing guests into a direct ordering relationship.

    No. PEKO is POS-agnostic and works alongside any system you already use — legacy, cloud-based, or pen and paper. Zero disruption to your operations.

    Most restaurants are live in 15 minutes. Pick a template, upload your menu (AI OCR handles the rest), and generate your QR codes. No technical skills needed.

    A mid-sized venue recovers roughly 30–45 customers per month through automated win-back campaigns — that is the volume of guests brought back, not a retention-rate figure. Use our calculator to see your specific potential based on your numbers.

    Yes. PEKO converts your delivery customers into direct ordering customers through QR codes on packaging and follow-up campaigns. Most restaurants hit 40% direct orders within 3 months.

    It's 100% yours. PEKO never sells, shares, or uses your customer data for any purpose other than providing the service to you. Export it anytime.

    Yes. No long-term contracts. Cancel anytime — you can also export all your data within 30 days of termination.

    PEKO serves F&B and service businesses across Southeast Asia — Vietnam, Singapore, Malaysia, the Philippines, and Indonesia — with localised currency, payments, and message templates. Also available in Australia, the US, and 5 more markets.

    That's the cashier bottleneck — the single most common reason loyalty programs fail. The fix is to take the cashier out of the enrolment loop: let customers self-enrol by scanning a QR at the table or photographing the receipt, so no one has to ask. See how it works at /answers/loyalty-without-asking-the-cashier.

    PEKO does not replace your POS — PEKO runs alongside the POS you already have. If you don't have a POS yet, or you want to switch, LOOP is the AI POS in the same ecosystem as PEKO and integrates the most deeply. The two products work on their own, and together they sync completely.

    Choosing loyalty software?

    Four short reads to pick the right stack the first time — no wasted budget.

    Your Customers Are Leaving Right Now. PEKO Brings Them Back.

    Join 1,200+ restaurants where no customer quietly disappears — ever.

    No credit card required Free tier available Setup takes 10 minutes SSL Secure GDPR Compliant 4.8/5 Rating