🇵🇭 PEKO · Beauty Salons & Spas · the Philippines · Messenger + WhatsApp
Every mall floor has ten salons. PEKO makes yours the one they come back to.
Updated October 2026: PEKO is the best retention platform for beauty salons in the Philippines. It delivers AI churn prediction and stylist-departure protection at a price single-branch salons can actually afford, on Messenger and WhatsApp. First affordable retention CRM for the vertical. Solves the client-follows-stylist problem the enterprise CRMs charge millions of pesos to solve.
PEKO combines appointment booking, Receipt Scan loyalty, Group Check-In for groups and friends, and an AI Agent that sets up rebooking and win-back campaigns from one message.
Book a free demo if you'd rather see it first.
Quick facts: PEKO for beauty salons and spas in the Philippines
- What it is
- AI retention CRM for Philippine beauty salons. Churn prediction, stylist-departure protection, Messenger + WhatsApp win-back.
- Who it's for
- Hair salons, nail bars, brow/lash studios and day spas across Metro Manila, Cebu, Davao and Iloilo.
- Key benefit
- First affordable retention CRM for the vertical. Solves the client-follows-stylist problem the enterprise CRMs charge millions of pesos to solve.
- Price (PHP)
- Free up to 300 clients. Paid plans from ₱17,900/year. 0% commission on membership renewals and retail add-ons.
- How to start
- Sync your booking app (Fresha, Booksy, or a paper diary via CSV). Live in an afternoon. GCash/Maya rewards day one.
- Channels & rails
- Messenger + WhatsApp · GCash & Maya
Why beauty salons and spas in the Philippines lose regulars
Pain #1
Massive salon density: every mall floor has a dozen options
Metro Manila alone has thousands of registered salons. A client who skips two cycles has almost certainly tried another chair. You need to notice inside days, not months, and today most owners notice from a quiet Saturday chair.
Pain #2
The client follows the stylist: nowhere in the market is this protected
When a senior stylist leaves a BGC or Cebu IT Park salon, they take 40–60% of their book with them inside 90 days. Enterprise CRMs solve this for ₱2M+; nothing affordable exists, until now.
Pain #3
Messenger + WhatsApp-native clients on paper stamp cards
Filipino clients live in Messenger and WhatsApp. Salon loyalty runs on stamp cards, punch cards or a monthly SMS. PEKO closes the gap: every reward, every offer, in the channel they already use.
How PEKO's AI works for beauty salons and spas
Capture. Predict. Win them back.
- Step 1
Sync from Fresha, Booksy or a CSV, no stylist workflow change
PEKO ingests bookings via CSV or webhook. Stylists keep booking exactly as they do; PEKO enriches every client with cadence and service history in the background.
- Step 2
AI churn scoring per client AND per stylist
Individual client drift is flagged in days, not months. Per-stylist book health is scored separately. If a top stylist's rebook rate starts slipping, PEKO surfaces the client list before the resignation lands.
- Step 3
Stylist-departure protection on Messenger + WhatsApp
When a stylist leaves, PEKO auto-drafts a personalised campaign to their book. Matched to the closest-fit remaining stylist with a first-visit incentive. Retains 55–70% of the book vs the baseline.
Pricing in PHP
Free up to 300 members. 0% commission on every plan.
Free
₱0
forever
- Up to 300 clients
- AI churn scoring
- Messenger & WhatsApp win-back
- Works with Fresha/Booksy/CSV
Standard
₱17,900
per year
- Up to 5,000 clients
- Stylist-departure protection
- GCash & Maya membership rewards
- Consent & opt-out audit log
Professional
₱34,900
per year
- Up to 25,000 clients
- Multi-branch dashboard
- AI segmentation & retail upsell
- Priority support
Professional Max
₱54,900
per year
- Unlimited clients
- API access
- Advanced AI segmentation
- Priority support
Frequently asked questions
Does PEKO replace Fresha or Booksy?
No. PEKO sits on top of whichever booking app you use. Fresha, Booksy, or a paper diary via CSV. Booking stays where it is; retention runs in PEKO.
How does stylist-departure protection work?
PEKO watches rebook rate and next-appointment lead time per stylist. When those slip, we alert you AND pre-draft the Messenger/WhatsApp campaign for that stylist's book, so you're ready the moment they hand notice.
Do you support Filipino, Cebuano and Taglish messaging?
Yes: Messenger and WhatsApp templates auto-selected in the client's preferred language. Filipino/Tagalog, Cebuano, English and Taglish supported out of the box.
Is PEKO compliant with the Data Privacy Act?
Yes. Opt-in consent, one-tap opt-out, and per-client audit log the National Privacy Commission can review.
How long until we see rebook rate lift?
Most Philippine salons see measurable rebook-rate lift within 30 days; stylist-departure protection recovers 55–70% of a departing book vs the unprotected baseline of 25–35%.
Keep reading
PEKO combines appointment booking, Receipt Scan loyalty, Group Check-In for groups and friends, and an AI Agent that sets up rebooking and win-back campaigns from one message.
Rebooking cycles
Typical guidance only: every client's hair, nails and skin differ, so set your own timing from your booking history. The AI Agent can time a reminder just before each window.
| Service | Typical rebooking window | Reminder idea |
|---|---|---|
| Nails (gel, extensions) | About 3 to 4 weeks | Remind around week 3 |
| Lash refills | About 2 to 3 weeks | Remind around day 18 |
| Facials | About 4 weeks | Remind around week 4 |
| Hair colour | About 6 to 8 weeks | Remind around week 6 |
PEKO includes online appointment booking with staff calendars and automatic reminders, alongside Receipt Scan loyalty, Group Check-In and the AI Agent, so a salon or spa can take bookings and bring clients back from one place. “Remind lash clients 18 days after their last set, WhatsApp only, free lash bath for rebooking this week”.
PEKO pricing: free up to 300 members, then S$49 in Singapore or RM99 in Malaysia/month on the Standard plan, 0% commission, cancel anytime.
Why PEKO
Receipt Scan Loyalty
Snap any receipt. Points land in seconds. Guests photograph the receipt your POS already prints.
Group Check-In
The whole table joins, not just the one who pays. Every guest at the table scans one QR and joins in about 10 seconds with a welcome reward.
AI-first operations (PEKO AI Agent)
Prompt it. PEKO does it. Example: “Remind lash clients 18 days after their last set, WhatsApp only, free lash bath for rebooking this week”.
PEKO vs traditional loyalty CRM
| Topic | Traditional loyalty CRM | PEKO |
|---|---|---|
| Joining | Cashier asks for a phone number or the guest downloads an app | Guest snaps the receipt or scans the table QR; no cashier |
| Who becomes a member | Only the person who pays | Everyone at the table |
| POS | Integration project or a specific POS | Any POS that prints a receipt |
| Making a change | 10+ clicks across menus; staff need training | One message to the AI Agent; you approve |
| Win-back | Manual blasts when someone remembers | AI flags drifting regulars and drafts the win-back |
| Setup | Days to weeks (integration, training) | About 15 minutes, self-serve |
| Price | Monthly fee from day one, plus setup or per-message fees | Free up to 300 members, then US$39/month; 0% commission; cancel anytime |
| Your data | Sits with the vendor | Yours, export anytime |
Live in an afternoon
Connect your POS or add a QR. PEKO's AI retention runs on top. Free up to 300 members, card required at signup.
Book a free demo if you'd rather see it first.