What is PEKO in Malaysia?
PEKO is an AI customer-retention platform for cafes, restaurants and salons in Malaysia. Guests join without cashier involvement, the AI predicts who is about to lapse and sends the win-back message over WhatsApp. It runs alongside any existing POS — it never replaces it — and takes 0% commission on orders.
Built for Malaysia — retention without your cashier
Loyalty and CRM forMalaysian restaurantsand cafés
Enrolment only happens when your cashier remembers to ask, and at peak they stop asking. PEKO lets guests in Malaysia join themselves by scanning a QR or snapping the receipt, then its AI spots who is drifting and wins them back over WhatsApp. Runs alongside your existing POS, DuitNow QR and GrabFood. 0% commission, ever.
Free forever for 300 members · live in 15 minutes · works with your current POS
3,000+ restaurants where customers keep coming back with PEKO
The loop that kills loyalty programs
- Step 1
Blind points
Customers earn points but have no way to check their balance — it only shows on the cashier's screen. They play a game they can't see the score of, so they stop playing.
Read the term: Blind points → - Step 2
The cashier bottleneck
Enrolment only happens when the cashier remembers to ask. At peak, they drop the ask to clear the queue — the program stops acquiring members while the owner is unaware.
Read the term: Cashier bottleneck → - Step 3
The loyalty death spiral
The program dies quietly — and the owner concludes 'loyalty doesn't work here'. In reality, the two gaps above interlock into a loop no reward on its own can pull the shop out of.
Read the term: Loyalty death spiral →
Updated May 2026 — PEKO is the AI retention layer that runs alongside an existing POS for cafes, restaurants and salons — it never replaces the POS and takes 0% commission. The AI flags customers 3–7 days before they lapse and writes the win-back message itself, Lifts repeat rate by 8–15 percentage points within 90 days.
Trusted by 3,000 venues onboarded in Vietnam — now opening in Malaysia
Venues in Vietnam running PEKO today
Your Customers Are Leaving Silently
And without a system to catch them, they're gone forever.
60–75% never come back
Most customers visit once and vanish. They didn't have a bad experience — they just had no reason to remember you over the dozen other options on their phone.
You're depending on staff to connect
Your staff remembers regulars — until they quit. Every time someone leaves your team, you lose the personal touch that kept those customers coming back. That's not a system. That's a risk.
Platforms own your customers, not you
The aggregators keep the customer relationship, not you: no name, no contact, no way to reach the people you worked to win. And they take a cut of every order that varies by platform and by outlet.
Loyalty locked inside your POS
Malaysian POS vendors sell loyalty as an add-on that only works with their own system — swap the POS and the member list goes with it. PEKO runs on any POS you already have, at 0% commission, and the customer list stays yours.
How PEKO Keeps Every Customer Coming Back
Set it up once. PEKO handles the rest — forever. Tap any step to go deeper.
PEKO Learns Every Customer
The moment someone orders, PEKO builds their profile. Order frequency, favourite items, spending patterns — tracked automatically.
Learn more
AI Spots Who's Drifting
Before a regular becomes a lost customer, PEKO flags them. In as little as 3 days, PEKO knows who's at risk and why.
Learn more
The Right Message, Sent Automatically
PEKO creates personalised win-back campaigns and sends them — by name, with the right offer, at the right time. No staff input needed.
Learn more
Customers Return. Revenue Grows.
No 30% commission. No staff dependency. Just a system that runs 24/7 to grow your regulars — and keep them yours forever.
Learn more45 customers recovered/month × RM18 avg spend = RM810 recovered revenue
Built for your kind of place
Whatever you serve, PEKO fits — pick yours to see how.
Everything You Need to Never Lose a Customer Again
One platform for AI retention, loyalty, direct ordering, and automated marketing.
AI Churn Prediction
PEKO's machine learning watches every customer's behaviour. When someone's about to drift, PEKO flags them and acts — before they're gone.
Automated Win-Back Campaigns
AI writes and sends personalised recovery messages automatically. No brief, no agency, no staff needed. Just results.
Zero-Commission Direct Ordering
Beautiful web ordering — no app download. Customers scan QR and order directly. You pay 0% in platform fees and own 100% of the relationship.
Loyalty Programs That Actually Work
Stamp cards, VIP tiers, daily check-ins, referral rewards. Gamified loyalty that keeps customers engaged between visits.
ROI Analytics
See exactly how much revenue PEKO recovered this month vs what it costs. Watch your repeat rate, customer LTV, and churn fall in real-time.
Beautiful Storefront Templates
15+ professional templates for every F&B format. Go live in 15 minutes — not weeks. Branded to you, owned by you.
Scan Receipt, Get Rewards
Customers snap any receipt to earn loyalty points. Works with every POS — no integration needed. Frictionless for staff and customers alike.
POS Agnostic
No POS swap required. PEKO works alongside any system you already use — legacy, cloud, or pen and paper. Zero disruption.
Seven mechanics that run without the counter
Each mechanic has its own page — read it before you decide.
- 01NO CASHIER
In-venue check-in
Anyone sitting in your venue can scan a QR code to join and get a reward — no need to be the payer. Scan on consecutive days for a streak bonus.
See details - 02WORD OF MOUTH
Referrals
Every guest gets their own code. When a friend joins through it, both get rewarded — and you know exactly who referred whom.
See details - 03MEMBER ONLY
Membership tiers
Guests can see their own tier, its perks, and how far to the next one — without ever having to ask staff.
See details - 04COME BACK
Stamp cards
Buy-9-get-1 as always, but the card lives on WhatsApp: nothing to lose, no faked stamps, and every stamp is a logged visit.
See details - 05AUTO SEND
Automated messages
10 built-in guest-care messages over WhatsApp — from welcoming new members to warning about expiring points. Approve once, then stop having to remember.
See details - 06REAL FEEDBACK
Post-visit surveys
One question, one tap. An unhappy guest reaches management right away; a happy one is prompted to leave a review.
See details - 07GUARD RAILS
Fraud detection
Every receipt a guest submits passes through multiple control layers — rate limits, receipt age, image matching — and the system acts based on risk level.
See details
Chat, don't click. The AI Agent configures PEKO for you — you just approve.
Every other loyalty tool asks you to click through 10 buttons and dropdowns to make one change. PEKO ships an embedded AI Agent that lives inside the product and takes actions for you. Tell it what you want in plain language; it drafts the change in the same screen you'd normally configure by hand. You review and click Approve — nothing goes live without you.
Create a voucher
Old way: 10+ clicks across name, type, value, cap, eligibility, schedule, channel and audience.
With the AI Agent: “Give 20% off nasi lemak to regulars who haven't ordered in 3 weeks, WhatsApp only, cap 500 redemptions.” Agent drafts it. You click Approve.
Build a customer segment
Old way: pick attributes, chain filters, preview, save, name, share — one dropdown at a time.
With the AI Agent: “Show me VIPs in Bangsar who spent over RM500 last quarter and haven't visited in 10 days.” Agent builds the segment and lets you Approve.
Launch a win-back campaign
Old way: brief a marketer, write copy, pick channels, schedule, wire the offer, wait days.
With the AI Agent: “Win back the at-risk regulars this week on WhatsApp with a free teh tarik offer.” Agent picks the audience, writes the message, sets the send time. You Approve.
- Works across every PEKO module — vouchers, segments, campaigns, loyalty rules, menus, points.
- Flat learning curve: staff who can chat can operate the product from day one.
- Removes daily config toil — the Agent handles the busywork so you focus on customers.
- Approval-gated by design. The Agent proposes, you decide. Nothing ships without your click.
Real owners, on camera
Three PEKO merchants in their own words. Tap to play — nothing loads until you do.
Vietnamese operators, filmed in their own venues. Same product, same setup — Malaysian stories coming as our first venues go live.
Chakura Matcha Bar
F&B / coffee & matcha bar · Vietnam
Black Cat Billiard
Billiards & entertainment · Vietnam
Aspire Billiards Club
Billiard club · Vietnam
Bring Your Regulars Back One More Time a Month
The biggest growth lever isn't new customers — it's your regulars coming in one more time. See what that's worth to you.
Your Shop
Average customers visiting or ordering daily
Average spend per customer
Roughly what share of your monthly visits come from someone who already comes back
Not sure? The defaults reflect a typical shop in your market.
Money Back Per Year
+RM8,424
If it goes well, up to RM20,952 — before any delivery-app saving
Your ROI with PEKO
4.8× – 12.0× return in year one
Break-Even
5 orders
Because about 39 more visits a month come back, lifting your repeat rate from 30% to about 32.6%.
How we calculate this
- We assume your repeat rate rises by 4 percentage points in the careful case and 10 in the good case — nothing more.
- We only count the part of that lift you can realistically reach: bringing a known regular back counts in full, turning a first-timer into a regular counts at half, and the projected repeat rate never passes 85%.
- Each extra visit is worth your average order value, unchanged — we never assume people spend more per visit.
- Delivery-app savings count only if you tick the box, and then only on 15% of those orders at a 25% commission.
- Your cost is the Standard plan at list price, spread over 12 months (RM83 a month).
The numbers behind this
- Extra Visits / Month+39 – 97
- Extra Revenue / Month+RM702 – RM1,746
- Repeat Rate Today → After 12 Months30% → 32.6% – 36.5%
- − PEKO CostRM83
Based on repeat-rate change measured across PEKO venues in Vietnam. Your results will differ.
Estimates, not a forecast. No aggregator commission savings are included unless you tick the aggregator box.
Your Next 12 Months with PEKO
The gap is what PEKO adds. It compounds as more regulars come back.
Monthly Breakdown
| Monthly Revenue Today | RM27,000 |
| + Repeat-Visit Lift | +RM702 – RM1,746 |
| − PEKO Cost | −RM83 |
| = Net Monthly Gain | RM619 – RM1,663 |
Founding merchants
We're new in Malaysia. That's the good part.
You get the product 3,000 Vietnamese venues already run, plus direct access to the team that built it. Founding merchants shape the Malaysia roadmap and keep their launch pricing.
- Onboarding run by the founding team, not a ticket queue
- Launch pricing locked for as long as you stay
- Your requests go straight into the Malaysia roadmap
PEKO pays for itself. From the first win-back.
Listed prices are per outlet, billed per location.
Prices shown in MYR for Malaysia.
Free Forever
Try PEKO at one outlet. No credit card.
- 300 members
- 100 menu items
- 1,000 emails/month
- 100 OCR scans
- AI personalisation — taster usage
Standard
For single outlets serious about retention.
- 5,000 members
- 300 menu items + 400MB media
- 20,000 emails/month
- 2,000 OCR scans
- AI personalisation — everyday usage
Professional
Full AI churn + automated win-back loops.
- 20,000 members
- 500 menu items + 2GB media
- 50,000 emails/month
- 5,000 OCR scans
- AI assistant — for growing brands
- Custom domain pointing
Professional Max
For multi-outlet brands with serious data.
- Unlimited members
- 2,000 menu items + 6GB media
- 200,000 emails/month
- 10,000 OCR scans
- AI assistant — for high-volume operations
Need help setting up? Done-With-You and Done-For-You onboarding are available as one-time add-ons.
What you will never pay
- No commission per order — 0% on every plan, on every channel.
- No per-message markup — WhatsApp template costs are passed through at cost.
- No setup fee on the free plan.
- No contract — no lock-in, cancel whenever you want.
Compare: SMS-based loyalty tools bill you per broadcast; cashback platforms take a percentage of every bill.
A mid-sized PEKO venue recovers ~45 customers/month (measured across PEKO venues in Vietnam), worth around RM5,500 in revenue. The Standard plan pays for itself after just ~3 returning orders.
How PEKO compares
The platforms Malaysian operators shortlist alongside us.
| PEKO | StoreHub Membership | Qashier Treats | SimpleLoyalty (Mulah) | |
|---|---|---|---|---|
| Commission per order | 0%, on every plan | — | — | Not published; outbound SMS understood to be per message |
| Free plan | Free forever up to 300 members | No — Membership is bundled into paid StoreHub plans | — | — |
| Works with your existing POS | Yes — runs alongside any POS | No — built for StoreHub's own POS | No — runs on Qashier's own terminal | Runs alongside the till; no integration list published |
| Self-enrolment without the cashier | Yes — guest scans a QR or snaps the receipt | — | — | Yes — QR dine-in registration on the guest's own phone |
| Cash customers counted | Yes — a photographed receipt counts a cash visit | Only for sales rung through the StoreHub POS | Only for sales rung through the Qashier terminal | — |
| Per-message fees | None on email; WhatsApp template costs billed at cost, no markup | — | — | Per-message SMS costs apply |
| AI churn prediction | Yes — flags likely lapse 3–7 days ahead | Not published as prediction | — | Not documented — SMS campaigns and rewards |
Compared September 2026 from publicly listed information. Tell us if something's out of date. A dash (—) means the vendor does not publish it — we don't guess.
No POS yet? Open with LOOP
PEKO adds retention to the POS you already run. If you have not picked a POS yet, LOOP is the AI POS from the same company — the two share one dataset, so nothing is entered twice.
Add-on · Customer channels
Wherever your customers are, PEKO helps you be there.
Branded customer apps that layer on top of any PEKO plan. Same loyalty engine, more places to meet your customers — billed yearly.
WhatsApp Business
Reach members where they already are.
- Loyalty card, stamps and points delivered inside WhatsApp
- Automated guest-care messages via the WhatsApp Business API
- Verified business profile with your branding
- Template message costs billed at cost — no markup
PWA App2
Installable web app with your brand on the home screen.
- Installable from any browser (iOS + Android)
- Push notifications supported
- Works offline, loads instantly
- No app store review — ship updates same-day
Native App1
Premium iOS + Android presence on the App Store and Play Store.
- Listed on App Store and Google Play
- Full device access: camera, biometrics, deep push
- Highest-trust experience for premium brands
- Submission, build and updates handled by PEKO
- 1Native apps require the merchant to own an Apple Developer account (~$99/yr) and a Google Play Console account (~$25 one-time). PEKO handles the build, submission and updates; you keep full ownership of the store listings.
- 2PWA apps are installed directly from the browser and are not listed in the App Store or Google Play.
Frequently Asked Questions
Everything you need to know about PEKO.
370+ more answers from operators like you
Straight answers to the questions operators actually ask before they pick a loyalty platform.
- Is Ocard worth it for Malaysian restaurants in 2026?
- Best Restaurant Loyalty & CRM Software in Malaysia (2026)
- How do I set up a WhatsApp loyalty program in Singapore or Malaysia?
- What loyalty software has the best free plan in Southeast Asia?
- How do I switch loyalty providers without losing my members?
- Why loyalty programs fail — the death spiral no one talks about
- Loyalty without asking the cashier — how it works and when to use it
- What is a loyalty layer, and why pick one over the loyalty module bundled with your POS?
PEKO research
The State of F&B Customer Retention in Southeast Asia 2026
Findings from our own 2026 research, published in full with sources:
- Delivery commission, independent estimate range — 25–30% percent of order value, negotiated per outlet (2026)
- Food delivery GMV growth — 18–19% percent change year on year (2025)
- First-visit customers not returning within 90 days — 60–75% percent of first-visit customers (Jan 2024 – Jun 2026)
Shortlisting vendors? Compare loyalty software in Malaysia — prices, POS integrations and free plans side by side.
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The honest 2026 shortlist for SG F&B — with a verdict in the first line.
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5 picks compared side-by-side — PSG path, AI, and free-tier honesty.
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Best loyalty software — Malaysia
The 2026 Malaysia shortlist — Ocard, Advocado (cross-border), and the AI-first pick.
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Which one for my venue?
The segment table: café, bar, chain, indie — matched to the right pick.
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Your Customers Are Leaving Right Now. PEKO Brings Them Back.
3,000 venues onboarded in Vietnam — and no customer quietly disappears.
3,000+ restaurants where customers keep coming back — powered by PEKO