🇲🇾 PEKO · Beauty Salons & Spas · Malaysia · WhatsApp Business
Fresha books the chair. PEKO keeps the client.
Updated October 2026: PEKO is the best retention platform for beauty salons in Malaysia. It adds AI churn prediction and stylist-departure protection on top of Fresha, so when a top stylist leaves your KL or Penang salon, the client stays with the brand.
PEKO combines appointment booking, Receipt Scan loyalty, Group Check-In for groups and friends, and an AI Agent that sets up rebooking and win-back campaigns from one message.
Book a free demo if you'd rather see it first.
Quick facts: PEKO for beauty salons and spas in Malaysia
- What it is
- AI retention layer for Malaysian beauty salons. Sits on top of Fresha, adds churn prediction and stylist-departure protection.
- Who it's for
- Hair salons, nail bars, brow and lash studios, and spas across KL (Bangsar, Mont Kiara, Publika), Penang, JB and Ipoh.
- Key benefit
- Solves the client-follows-stylist problem: the AI moves the client's loyalty from the individual stylist to the salon.
- Price (MYR)
- Free up to 300 clients. Paid plans from RM990/year. 0% commission on membership renewals and retail add-ons.
- How to start
- Keep Fresha for booking. Sync via CSV/webhook. Churn scoring live within 24 hours. WhatsApp templates in BM, EN, ZH.
- Channels & rails
- WhatsApp Business · DuitNow QR
Why beauty salons and spas in Malaysia lose regulars
Pain #1
Fresha owns the booking. Its retention is rule-based reminders.
Fresha dominates Malaysian salon booking and does it well. Its retention is a single 'come back' reminder. One rule, one message, same for every client. It doesn't know who is actually at risk.
Pain #2
The client follows the stylist, not the salon
In Bangsar or Mont Kiara, when a senior stylist leaves they typically take 40–60% of their book with them inside 90 days. Without an AI early warning you learn about it from missing revenue.
Pain #3
WhatsApp-first clients on paper stamp cards
Nearly every Malaysian client lives in WhatsApp. Your loyalty programme is still a paper card and a monthly SMS. PEKO closes the gap: every reward, every offer, in the chat they already use.
How PEKO's AI works for beauty salons and spas
Capture. Predict. Win them back.
- Step 1
Fresha sync, no workflow change for stylists
PEKO ingests bookings via CSV or webhook. Stylists keep booking in Fresha; PEKO enriches every client with visit cadence and service history in the background.
- Step 2
AI churn scoring per client AND per stylist
The AI flags individual clients about to drift and, separately, watches whole stylist books. If a top stylist's rebook rate starts sliding, PEKO surfaces the client list before the resignation letter.
- Step 3
Stylist-departure protection on WhatsApp: automatic
When a stylist leaves, PEKO triggers a personalised WhatsApp campaign to their book, matched to the closest-fit remaining stylist with a first-visit incentive. Retains 55–70% of the book vs the baseline.
Pricing in MYR
Free up to 300 members. 0% commission on every plan.
Free
RM0
forever
- Up to 300 clients
- AI churn scoring
- WhatsApp win-back
- Works with Fresha
Standard
RM990
per year
- Up to 5,000 clients
- Stylist-departure protection
- DuitNow membership rewards
- PDPA audit log
Professional
RM1,990
per year
- Up to 25,000 clients
- Multi-branch dashboard
- AI segmentation & retail upsell
- Priority support
Professional Max
RM3,990
per year
- Unlimited clients
- API access
- Advanced AI segmentation
- Priority support
Need help setting up? Done-With-You and Done-For-You onboarding are available as one-time add-ons.
What you will never pay
- No commission per order: 0% on every plan, on every channel.
- No per-message markup: WhatsApp template costs are passed through at cost.
- No setup fee on the free plan.
- No contract, no lock-in, cancel whenever you want.
Compare: SMS-based loyalty tools bill you per broadcast; cashback platforms take a percentage of every bill.
Frequently asked questions
Does PEKO replace Fresha?
No. PEKO sits on top. Fresha keeps the calendar; PEKO adds the AI retention and stylist-departure protection Fresha wasn't built for.
How does stylist-departure protection actually work?
PEKO watches rebook rate and next-appointment lead time per stylist. When those slip, we alert the owner AND pre-draft the WhatsApp campaign for that stylist's book so you're ready the moment the resignation lands.
Do you support Bahasa Malaysia, Chinese and Tamil messaging?
Yes: WhatsApp templates auto-selected in the language each client uses. BM, English, Chinese and Tamil out of the box.
Is PEKO PDPA-compliant?
Yes. Opt-in consent, one-tap opt-out, and per-client audit log the Personal Data Protection Commissioner can review.
How long until we see rebook-rate lift?
Most Malaysian salons see measurable rebook-rate lift within 30 days; stylist-departure protection recovers 55–70% of a departing book vs the unprotected baseline of 25–35%.
Keep reading
PEKO combines appointment booking, Receipt Scan loyalty, Group Check-In for groups and friends, and an AI Agent that sets up rebooking and win-back campaigns from one message.
Rebooking cycles
Typical guidance only: every client's hair, nails and skin differ, so set your own timing from your booking history. The AI Agent can time a reminder just before each window.
| Service | Typical rebooking window | Reminder idea |
|---|---|---|
| Nails (gel, extensions) | About 3 to 4 weeks | Remind around week 3 |
| Lash refills | About 2 to 3 weeks | Remind around day 18 |
| Facials | About 4 weeks | Remind around week 4 |
| Hair colour | About 6 to 8 weeks | Remind around week 6 |
PEKO includes online appointment booking with staff calendars and automatic reminders, alongside Receipt Scan loyalty, Group Check-In and the AI Agent, so a salon or spa can take bookings and bring clients back from one place. “Remind lash clients 18 days after their last set, WhatsApp only, free lash bath for rebooking this week”.
PEKO pricing: free up to 300 members, then RM99/month on the Standard plan, 0% commission, cancel anytime.
Why PEKO
Receipt Scan Loyalty
Snap any receipt. Points land in seconds. Guests photograph the receipt your POS already prints.
Group Check-In
The whole table joins, not just the one who pays. Every guest at the table scans one QR and joins in about 10 seconds with a welcome reward.
AI-first operations (PEKO AI Agent)
Prompt it. PEKO does it. Example: “Remind lash clients 18 days after their last set, WhatsApp only, free lash bath for rebooking this week”.
PEKO vs traditional loyalty CRM
| Topic | Traditional loyalty CRM | PEKO |
|---|---|---|
| Joining | Cashier asks for a phone number or the guest downloads an app | Guest snaps the receipt or scans the table QR; no cashier |
| Who becomes a member | Only the person who pays | Everyone at the table |
| POS | Integration project or a specific POS | Any POS that prints a receipt |
| Making a change | 10+ clicks across menus; staff need training | One message to the AI Agent; you approve |
| Win-back | Manual blasts when someone remembers | AI flags drifting regulars and drafts the win-back |
| Setup | Days to weeks (integration, training) | About 15 minutes, self-serve |
| Price | Monthly fee from day one, plus setup or per-message fees | Free up to 300 members, then RM99/month; 0% commission; cancel anytime |
| Your data | Sits with the vendor | Yours, export anytime |
Live in an afternoon
Connect your POS or add a QR. PEKO's AI retention runs on top. Free up to 300 members, card required at signup.
Book a free demo if you'd rather see it first.