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PEKO campaign playbooks
Concrete campaign templates for Vietnamese F&B and beauty venues — copy, cadence, expected results, guardrails.
Win-back
21-day cafe win-back: the Zalo OA template that consistently re-converts
A field-tested win-back sequence for specialty cafés in Vietnam — fires at day 21 of inactivity, lands via Zalo OA, and pulls 14–22% of dormant regulars back inside 14 days.
30-day restaurant win-back: how to bring back the family that stopped showing up
Restaurant win-back sequence for Vietnamese full-service venues — 30-day trigger, multi-touch via Zalo OA, designed for family / group regulars.
Bunny Coffee retention playbook: how a 4-store Saigon café lifted repeat rate from 31% to 47% in 90 days
End-to-end retention playbook used by a 4-store specialty café in TPHCM — Zalo OA capture + RFM segmentation + AI win-back. Repeat-customer rate climbed from 31% to 47% in one quarter.
90-day lapsed win-back playbook: the last-chance sequence before you write the customer off
Aggressive 90-day win-back playbook for F&B and service venues — 3-touch sequence over 14 days with escalating offer + survey, recovers 8–14% of lapsed customers and learns why the rest left.
At-Risk priority win-back: the 14-day window that recovers your best customers
Dedicated win-back flow for the RFM 'At Risk' segment (formerly high-value, now silent) — fires the moment cadence breaks 2× median, lands within 14 days, recovers 22–34%.
Rebook
4-week nail salon rebook reminder: the Zalo OA flow that fills off-peak slots
Rebook playbook for Vietnamese nail salons — fires at day 21 post-service, fills weekday afternoon slots, and lifts rebook rate from ~55% to ~72%.
Hair salon color-cycle rebook: capture the 6-week color client before competitors do
Color-client rebook flow for Vietnamese hair salons — fires at day 35 post-color, 8 days before regrowth becomes visible, converts at 65–80%.
Bistro Saturday fill-rate playbook: how to book the 7–9pm slot 100% three weeks ahead
Saturday-night fill-rate playbook for Vietnamese bistros and casual fine-dining — Zalo OA waitlist + tier-priority booking + dynamic slot release. Saturday 7–9pm books out 21 days ahead.
Second-visit nudge for cafés: turning a first-timer into a regular in 10 days
Targeted Zalo OA nudge fired 10 days after a customer's first visit — pulls 28–42% of first-timers into a second visit and starts the cadence that defines a Loyal customer.
No-show prevention
Spa no-show prevention via deposits: the Zalo OA flow that cuts no-shows 60%
Deposit-secured booking flow for Vietnamese spas — collects 100–200k VND at booking, refunds toward service, drops no-show rate from 18% to <8%.
Barbershop no-show prevention: confirmations that actually get read
Lightweight no-show flow for barbershops — Zalo OA confirmation 18 hours before, one-tap reconfirm or cancel, drops no-show by 40%+.
No-show deposit flow for fine dining: cutting no-shows from 18% to under 5%
Deposit + confirmation flow for fine dining and tasting menus — small refundable deposit via Zalo + 24h confirmation reminder. Drops no-show rate from 18% industry baseline to <5%.
Birthday
Restaurant birthday flow: the 5-day-prior message that actually books tables
Birthday playbook for Vietnamese restaurants — sends 5 days before the date, offers a private group setup, books 22% of recipients.
Birthday-week VIP playbook for restaurants: pre-book + table-side surprise + post-visit thank-you
Three-touch birthday sequence built for casual + fine dining in Vietnam — pre-book invite 7 days out, table-side gesture on the day, thank-you 48h after. Lifts birthday-month revenue 18–28%.
VIP
Fine-dining VIP recognition: how to remember without seeming creepy
VIP playbook for fine-dining venues in Vietnam — surfaces guest history to staff at arrival, drives 35%+ AOV lift on recognized guests.
Nail salon VIP tier playbook: how to design 3-tier loyalty that lifts gel-client LTV 35%
Three-tier VIP playbook for Vietnamese nail salons — Silver/Gold/Diamond thresholds, perks that don't erode margin, communication cadence. Gel-client LTV rises 30–40% in 6 months.
VIP private-event invite: turning your top 5% into evangelists in one evening
Quarterly closed-door event for top-CLV customers — invitation-only, ~20 guests, signature tasting + chef Q&A. Lifts VIP 12-month retention from 71% to ~92%.
Acquisition
Zalo OA onboarding flow: the first 7 days that determine 90-day retention
New-customer onboarding flow via Zalo OA — three messages over 7 days that lift second-visit rate from 35% to 60%+.
Aggregator-to-direct conversion: shift 15% of GrabFood orders without hurting volume
Conversion flow that moves a portion of aggregator-app customers to direct ordering via Zalo OA — protects margin without losing total volume.
Pizza family-day playbook: how to turn Sunday lunch into your highest-margin shift
Sunday family-lunch acquisition playbook for Vietnamese pizza restaurants — Zalo OA + Mini App + family-pack pricing. Sunday revenue doubles, kid-bring rate hits 60%.
Tet campaign playbook for F&B: how to turn the 2-week shutdown into 12 weeks of compounding visits
Pre-Tết, intra-Tết and post-Tết campaign playbook for Vietnamese F&B — gift-voucher pre-sales, family-pack reservations, post-Tết detox flow. Q1 revenue lifts 18–28% YoY.
Mid-Autumn (Trung Thu) campaign playbook: turn moon-cake season into 4 weeks of acquisition
4-week Mid-Autumn campaign playbook for Vietnamese cafés, bakeries, and dessert venues — corporate gift bundles, family combos, kid-focused Zalo Mini App push. New-customer rate climbs 35–55%.
First-visit ID capture: getting Zalo + phone in under 12 seconds at checkout
Operational playbook to lift identified-transaction rate from <15% to 35–45% in 30 days using QR-at-table + checkout prompt + 5% first-visit voucher.
Operations
Stylist/server tip attribution: how to reward the staff your loyalty data identifies as drivers
Operations playbook that attributes loyalty signal to individual staff — so bonuses, tips, and shift assignments reward the people actually driving retention.
Monthly cohort review: the 30-minute meeting that compounds retention quarter over quarter
Operating playbook for a monthly retention review — a 30-min meeting structure that turns PEKO cohort data into 3 actionable decisions per month.
Bubble-tea chain rollout: how to launch loyalty across 10+ branches without breaking each store's voice
Multi-location loyalty rollout playbook for Vietnamese bubble-tea chains 10+ branches — shared points wallet, per-store campaign autonomy, central reporting. Ships in 21 days.
AOV uplift via combo + upsell: the 3-lever playbook that adds 12–18% to every ticket
Three-lever AOV playbook for F&B venues — POS combo design + cashier upsell script + Zalo OA pre-order nudge. Average order value rises 12–18% in 60 days without raising prices.
Grab/Shopee fee-reduction playbook: shift 30% of aggregator orders to direct in 90 days
Playbook to reduce aggregator commission exposure for Vietnamese F&B — direct-order Zalo Mini App + receipt insert + commission-tax math. Aggregator share drops 25–35% in 90 days, margin lifts 4–7 points.
Post-visit review capture: turning 4-stars into Google reviews in 24 hours
Two-touch flow that converts in-venue satisfaction into public Google Maps reviews — boosts review velocity 4–8× and average rating +0.3 to +0.6 within 90 days.
ZNS template portfolio: the 6 templates every F&B venue should approve first
Operational launch playbook for Zalo ZNS — the 6 templates that cover ~85% of F&B transactional messaging, prioritised by approval speed and immediate use.