PEKO Rewards Hub

    PEKO across Vietnam

    AI-powered customer loyalty, localised for every major F&B market in the country. Pick your city to see channel mixes, neighbourhood references, and the retention tactics that work locally.

    South Vietnam

    Ho Chi Minh City

    TP Hồ Chí Minh · ~9.3M residents

    Ho Chi Minh City accounts for an estimated 30% of national F&B spend and runs the densest café market in Vietnam — roughly one branded coffee venue per 1,400 residents in District 1 alone.

    View Ho Chi Minh City →

    North Vietnam

    Hanoi

    Hà Nội · ~8.4M residents

    Hanoi's F&B scene leans seasonal — Old Quarter venues see ~35% guest-volume swing between winter and summer, making predictive win-back especially valuable before each shoulder season.

    View Hanoi →

    Central Vietnam

    Da Nang

    Đà Nẵng · ~1.2M residents

    Da Nang serves a roughly 50/50 mix of resident and tourist guests — operators in Son Tra and Ngu Hanh Son who segment locals vs visitors typically lift repeat-rate by 8–12 points within 60 days.

    View Da Nang →

    North Vietnam

    Hai Phong

    Hải Phòng · ~2.1M residents

    Hai Phong has one of Vietnam's highest blue-collar F&B frequencies — guest visit cadence in Le Chan averages 2.4 visits per week, so churn signals appear inside a 10-day window rather than the national 21-day median.

    View Hai Phong →

    Mekong Vietnam

    Can Tho

    Cần Thơ · ~1.3M residents

    Can Tho operators see the longest guest-loyalty tails in Vietnam — a typical Ninh Kieu café retains active customers for 14+ months versus a national median of 9, so birthday and anniversary automations compound unusually well here.

    View Can Tho →

    Central Vietnam

    Nha Trang

    Nha Trang · ~0.54M residents

    Nha Trang's F&B economy runs on a near 70/30 tourist-resident split in beachfront wards, with summer covers ~2.4× winter — operators who don't segment by visitor type bleed local regulars during high season.

    View Nha Trang →

    South Vietnam

    Vung Tau

    Vũng Tàu · ~0.53M residents

    Vung Tau is HCMC's primary weekend-getaway market — Saturday F&B traffic is 3.1× Tuesday, and roughly 55% of weekend guests are repeat HCMC visitors who return 4–8 times a year rather than once-off tourists.

    View Vung Tau →

    South Vietnam

    Bien Hoa

    Biên Hòa · ~1.1M residents

    Bien Hoa serves Vietnam's densest industrial-zone workforce — Amata, Loteco, and Long Binh IZs together employ 450k+ shift workers, so weekday lunch and post-shift dinner are the dominant revenue moments rather than weekend dine-in.

    View Bien Hoa →

    Central Vietnam

    Buon Ma Thuot

    Buôn Ma Thuột · ~0.42M residents

    Buon Ma Thuot is Vietnam's coffee capital — local café density per capita (1 per ~480 residents) is the highest in the country, so café operators here compete less on novelty and more on named-regular loyalty and origin-story credibility.

    View Buon Ma Thuot →

    Malaysia & Singapore

    PEKO is opening in Malaysia and Singapore. Each area page prices in the local currency, names the local payment and delivery rails, and messages on WhatsApp.

    Malaysia

    Klang Valley

    Kuala Lumpur

    Malaysia · MYR

    KL's F&B market is the densest in Malaysia: mall food halls in Bukit Bintang and KLCC sit beside the Bangsar and Damansara café rows and 24-hour mamak stalls. Most venues run cloud POS with GrabFood and foodpanda side by side, and loyalty is usually a stamp app bolted on by the delivery platform rather than owned by the venue.

    Klang Valley

    Petaling Jaya

    Malaysia · MYR

    PJ trades on repeat weekday lunch from the office clusters around Damansara Uptown, SS2 and Bandar Utama, where the same guests rotate through a handful of shops. Kopitiams and mid-range casual dining dominate, and the operator problem is not acquisition but knowing which weekday regular has quietly stopped coming.

    Klang Valley

    Subang Jaya

    Malaysia · MYR

    SS15 is effectively a student high street: bubble tea, Korean and Japanese casual chains with very high transaction counts and very low ticket values. Turnover of the guest base each semester is high, so tier and streak mechanics matter more here than long-horizon points balances nobody lives long enough in the neighbourhood to spend.

    Selangor

    Shah Alam

    Malaysia · MYR

    Shah Alam's demand is industrial and institutional — factory shifts, Setia Alam housing and the UiTM campus — producing sharp lunch peaks and thin evenings. Nasi campur and rice-shop formats lead, and cashiers are busiest at exactly the moment enrolment would have to happen, which is why counter-bound loyalty quietly fails here.

    Penang

    George Town

    Malaysia · MYR

    Penang's scene is heritage hawker plus a strong tourist layer around Armenian Street and Gurney. Venues split between long-established stalls with no POS discipline and newer cafés on cloud POS. The mix of one-off visitors and fiercely loyal locals makes separating those two audiences the first genuinely useful thing a loyalty layer does.

    Johor

    Johor Bahru

    Malaysia · MYR

    JB's guest base includes weekend Singaporean cross-border traffic, which inflates volume without adding local repeat. Mid-range restaurants and dessert chains around Mount Austin and Bukit Indah lead, and operators need residency-aware segmentation — separating weekend visitors from weekday locals — far more than another blanket discount campaign.

    Perak

    Ipoh

    Malaysia · MYR

    Ipoh runs on Old Town white coffee shops and rice-noodle institutions with multi-decade regulars, punctuated by weekend visitor spikes from KL and Penang. POS adoption arrived later than in the Klang Valley, so the practical requirement is a loyalty layer that reads receipts from whatever till is already on the counter.

    Sabah

    Kota Kinabalu

    Malaysia · MYR

    KK's F&B is seafood, the tourism corridor along the waterfront, and neighbourhood coffee shops serving a compact resident base. Seasonality follows the flight schedule, so resident-versus-visitor tagging and deliberate off-season win-back are worth more here than in any peninsular city.

    Singapore

    Central

    Orchard

    Singapore · SGD

    Orchard is mall-tenanted F&B with premium rents and footfall that is mostly transient. Chains and franchise concepts dominate and margins are effectively set by rent, so the winning move is converting a share of walk-through traffic into identified members rather than paying delivery commission twice for the same person.

    Central

    Tiong Bahru

    Singapore · SGD

    Tiong Bahru pairs an HDB market and hawker centre with an independent bakery and specialty-coffee cluster. Guests are neighbourhood regulars on a weekly cadence, so a ten-day gap is already a churn signal — precisely the window a small independent has no tooling to notice, let alone act on.

    East

    Joo Chiat

    Singapore · SGD

    Joo Chiat and the neighbouring shophouse strip carry Peranakan restaurants, laksa institutions and a growing bar-and-brunch layer, with a strong weekend skew. Venues are small, owner-operated, and mostly rely on Instagram for reach — which means no owned customer list at all once the post scrolls away.

    West

    Jurong

    Singapore · SGD

    Jurong serves industrial estates, Jurong Point and the NTU catchment with high-volume, price-sensitive weekday lunch. Food courts and casual chains dominate, ticket values are low and staff are stretched thin, so any enrolment step that costs the cashier five seconds simply never happens in practice.

    East

    Tampines

    Singapore · SGD

    Tampines is a mature HDB town centre with three malls and a hawker centre feeding a large resident catchment. Family dining and bubble tea lead and repeat frequency is naturally high, so the real gap is attribution: operators cannot tell which promotion actually brought the household back this month.

    Central

    Bugis

    Singapore · SGD

    Bugis mixes mall tenants at Bugis Junction and Bugis+ with the Kampong Glam café strip and student traffic from nearby campuses. Venue types are broad, the guest base skews young and delivery-native, and most of the loyalty in this postcode lives inside a delivery app the venue does not control.

    Central

    Holland Village

    Singapore · SGD

    Holland V is a compact expat-and-professional dining pocket of bars, brunch cafés and casual restaurants with a tight, high-value regular base. Guest counts are modest, so per-guest lifetime value dominates the maths and losing twenty regulars is a genuine revenue event rather than a rounding error.

    East

    Katong

    Singapore · SGD

    Katong's East Coast Road stretch is heritage Peranakan and laksa alongside newer specialty cafés, serving a settled residential catchment plus weekend visitors. Independents outnumber chains, POS setups vary widely, and the competitive picture is fragmented — no incumbent loyalty vendor owns this street.