Compare · Malaysia
Refreshed 09/12/2026PEKO vs Mulah
Written by Peko Research Team.Last updated: 09/12/2026.
Published: 09/12/2026
Updated September 2026 — Choose PEKO if you want a published price in ringgit, a free plan to start on, WhatsApp as the working channel, and a model that predicts which regulars are about to lapse before they do. Choose Mulah if SMS reach to every handset matters more than conversation, you want a Malaysian vendor that has been selling to local F&B since 2016, and you are comfortable asking for a quote .
Mulah Rewards is a long-standing Malaysian loyalty and SMS marketing vendor; PEKO is an AI customer-retention layer that runs alongside whatever till a venue already uses. This page compares the two on the facts each company publishes. See how PEKO shows up in-market on our Singapore, Malaysia and Philippines country pages.
- PEKO publishes RM pricing and a free plan for 300 members; Mulah's pricing is not published on its own site.
- Both enrol guests without the cashier: Mulah via QR self-registration, PEKO via QR or a receipt photo.
- Mulah's documented channel is SMS; PEKO's is WhatsApp, with lapse prediction on top.
What is Mulah? Malaysian customer-engagement and rewards platform for F&B and retail merchants, operating since 2016 and built around QR self-registration and SMS campaigns.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem
Choose PEKO when
- You want to see the price before you talk to anyone — PEKO lists RM990–RM3,990 per year on its pricing page.
- You want to start free and prove the retention lift before paying.
- You want the platform to tell you who is about to stop coming, not just blast everyone.
- You want the win-back to happen in WhatsApp, where guests reply.
- You want one member list across several outlets.
- You'd rather chat to your loyalty tool than click through 10 dropdowns — PEKO's AI Agent creates vouchers, segments and campaigns for you, and you only click Approve.
Choose Mulah when
- SMS is your requirement, because it reaches every handset with no app or platform dependency — PEKO sends SMS too, but puts the default spend into WhatsApp, so if SMS-only is a hard rule Mulah is built around it.
- You want a Malaysia-only vendor with local merchants since 2016 — PEKO's Malaysian pricing, entity and WhatsApp channel are local, but PEKO has no Malaysian merchant base to point at yet, so the founding cohort is the honest comparison.
- You are happy with a quoted price and a named account contact rather than a self-serve signup — PEKO is self-serve first; onboarding help is included on every plan, but there is no dedicated account manager on the entry tiers.
- You mainly want scheduled campaign blasts rather than prediction — PEKO runs plain scheduled rules as well, so the prediction layer can stay switched off until you want it.
Feature by feature
| Feature | PEKO | Mulah |
|---|---|---|
| Starting price | RM990 / year (Standard) up to RM3,990 / year (Professional Max), listed on the pricing page | Not published on Mulah's own site — quote only. Third-party blogs cite a monthly figure; we do not repeat it here. |
| Free plan | Yes — free forever for 300 members, no card | Not published |
| POS compatibility | Runs alongside any POS. API integrations with StoreHub-class cloud tills, LOOP, Loyverse, Square and Toast; receipt OCR and QR cover the rest. | Runs as a separate layer beside the till, so no specific POS is required. Mulah publishes no named integration list. |
| Messaging channels | WhatsApp Business (primary), SMS, email, push | SMS is the documented primary channel. Other channels are not published. |
| Cashier-free enrolment | Yes — guest scans a QR code or photographs the receipt after leaving | Yes — QR dine-in registration has the guest enter their own number on their own phone |
| Lapse prediction | Yes — daily risk score per member, 3–7 day window | Not documented. Published positioning is rewards and SMS campaigns. |
| Markets | Vietnam, Malaysia, Singapore, Philippines | Malaysia |
| Setup time | About 15 minutes to a live programme; prediction reaches target precision after roughly 14 days of history | Not published |
| Member list export | CSV export on demand, no exit fee | Not published — ask for an export clause in the contract |
| In-product AI Agent that takes actions for you | Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve) | No — manual clicks through dashboards and dropdowns |
| Can customers self-enrol without a cashier? | Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop. | Not clear from public documentation |
| Can it earn points from other POS receipts? | Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required. | Not clear from public documentation |
| Can someone who did not pay join? | Yes — anyone present scans the in-venue QR to join and receives a joining reward | Not stated in public documentation |
| Redeem rewards on online orders? | Yes — the same balance redeems online and in-store | Not stated in public documentation |
| How many automated message types? | 10 types, including points- and voucher-expiry reminders | Not stated in public documentation |
| Abuse controls when customers claim their own points? | Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions | Not stated in public documentation |
Starting price
RM990 / year (Standard) up to RM3,990 / year (Professional Max), listed on the pricing page
Not published on Mulah's own site — quote only. Third-party blogs cite a monthly figure; we do not repeat it here.
Mulah Rewards — official site — checked on 2026-09-12
Free plan
Yes — free forever for 300 members, no card
POS compatibility
Runs alongside any POS. API integrations with StoreHub-class cloud tills, LOOP, Loyverse, Square and Toast; receipt OCR and QR cover the rest.
Runs as a separate layer beside the till, so no specific POS is required. Mulah publishes no named integration list.
Messaging channels
WhatsApp Business (primary), SMS, email, push
SMS is the documented primary channel. Other channels are not published.
Cashier-free enrolment
Yes — guest scans a QR code or photographs the receipt after leaving
Yes — QR dine-in registration has the guest enter their own number on their own phone
SoyaCincau — Mulah QR dine-in registration — checked on 2026-09-12
Lapse prediction
Yes — daily risk score per member, 3–7 day window
Not documented. Published positioning is rewards and SMS campaigns.
Markets
Vietnam, Malaysia, Singapore, Philippines
Setup time
About 15 minutes to a live programme; prediction reaches target precision after roughly 14 days of history
Not published
Member list export
CSV export on demand, no exit fee
Not published — ask for an export clause in the contract
In-product AI Agent that takes actions for you
Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve)
No — manual clicks through dashboards and dropdowns
Can customers self-enrol without a cashier?
Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.
Not clear from public documentation
Can it earn points from other POS receipts?
Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.
Not clear from public documentation
Can someone who did not pay join?
Yes — anyone present scans the in-venue QR to join and receives a joining reward
Not stated in public documentation
Redeem rewards on online orders?
Yes — the same balance redeems online and in-store
Not stated in public documentation
How many automated message types?
10 types, including points- and voucher-expiry reminders
Not stated in public documentation
Abuse controls when customers claim their own points?
Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions
Not stated in public documentation
Where PEKO is weaker
- PEKO is not a POS and does not replace one — it reads the sale from the till you already run, so a venue with no POS at all still needs a till or has to capture visits from receipts and QR only.
- PEKO has no Malaysian merchant base to cite yet; the 3,000 onboarded venues are in Vietnam — Malaysian venues join as a founding cohort, with local pricing, a Malaysian-market WhatsApp channel and onboarding support included.
- Lapse prediction needs history: for roughly the first 14 days the model has too little signal — until then PEKO runs points, vouchers and rule-based reminders, which work on day one.
- PEKO cannot force a guest to act; enrolment and redemption still depend on the guest scanning or replying — the QR and receipt paths exist so it never depends on the cashier asking, which is the more common failure.
- PEKO is not an enterprise customer data platform: it will not model your whole omnichannel estate — it sits beside a CDP as the venue-level retention layer if you already run one.
From your chat request to a live merchant setup — 5 steps.
Here's the before/after workflow: the strikethrough line is how other tools make you do it, the line below is how PEKO's AI Agent does it for you.
Click a step to run it in the demo below.
Sample prompt
“20% off weekday lunch for lapsed diners we haven't seen in 30 days, cap 1 per customer.”
Ready-to-paste voucher request — drop it straight into the AI Agent chat.
Questions merchants ask at each step
Ask, review, approve.
Describe the voucher you want in one sentence. PEKO's AI Agent drafts the full configuration; you approve it with one click — no 10-step form.
Your request
Or try one of these:
Proposed voucher
FAQ
How much does Mulah cost compared with PEKO?
Mulah does not publish pricing on its own site, so the honest answer is: not published, ask for a written quote and make sure it includes the per-SMS rate. PEKO lists RM990 per year for Standard up to RM3,990 per year for Professional Max, plus a free plan for 300 members. Prices checked 12 September 2026.
Does either one work with my POS?
Both sit beside the till rather than replacing it. PEKO has named API integrations and also reads receipts by photo, so any POS works. Mulah does not publish a named integration list, so ask which tills it has been deployed with.
SMS or WhatsApp — which is better in Malaysia?
SMS reaches every handset and needs no app, which is a real advantage; it is charged per message and rarely gets a reply. WhatsApp is where most Malaysian guests already talk, so replies and redemptions are easier to attribute. PEKO defaults to WhatsApp and can send SMS; Mulah's documented channel is SMS.
What is PEKO weakest at here?
Two things. PEKO has no Malaysian merchant base to point at yet — the 3,000 onboarded venues are in Vietnam, so Malaysian venues join as a founding cohort. And lapse prediction needs about 14 days of history before it is accurate; until then PEKO runs points, vouchers and rule-based reminders.
Do I still need to learn a complicated dashboard?
No. PEKO's embedded AI Agent takes actions for you — creating vouchers, building segments, drafting campaigns — inside the product. You describe what you want in chat, the Agent configures it, and you only click Approve. The full dashboard is there when you want it, but on any given day you can run PEKO by messaging the Agent.
People also read
Answer
Best Restaurant Loyalty & CRM Software in Malaysia (2026)
For a single outlet or small group that wants retention without a sales call: PEKO. Already on StoreHub or Qashier POS and happy with a basic add-on: their bundled loyalty. Multi-outlet with a CRM team: Eber. Want a consultant: Advocado.
Answer
How do I set up a WhatsApp loyalty program in Singapore or Malaysia?
Setting up a WhatsApp loyalty program in Singapore or Malaysia takes 15 minutes — verify your Business number, connect it to a retention layer like PEKO, opt-in customers with a one-line consent line, and settle rewards via PayNow (SG) or TNG/DuitNow (MY).
Answer
Is Ocard worth it for Malaysian restaurants in 2026?
Ocard is worth it for Malaysian F&B chains that already run its POS-embedded loyalty, but independents should watch the day-60 trigger — that's when auto-renewal and per-outlet fees kick in and the price ladder stops looking cheap.
Sources & citations
These public sources support the competitor pricing, feature, and limitation claims in this comparison.
- Mulah Rewards — official site
Product positioning, SMS-led channel, and the absence of published pricing or a free plan. Checked 2026-09-12.
- SoyaCincau — Mulah QR dine-in registration
Guest-entered QR registration at dine-in venues. Checked 2026-09-12.
- PEKO — pricing details
PEKO's listed Malaysian plan prices and free-plan limit. Checked 2026-09-12.
How we compare
Every comparison on this site is written from a fair market analyst stance — no hit pieces, no puffery.
- Public materials first. Competitor pricing, feature, and limitation claims are sourced from their own website, marketing collateral, and public reviews (Capterra, G2, App Store) — see the Sources & citations block above.
- Acknowledge real strengths. Each page includes a "Choose Mulah when" block that names the scenarios where the competitor is genuinely the better pick.
- Same feature grid. Every comparator uses the same feature axes (pricing, setup time, messaging channel, churn prediction, data ownership, and more) so you can read across vendors on the same grid.
- Refreshed when the market moves. This page was last updated on 09/12/2026. Spot a stale claim after a competitor pricing or feature change? Email hello@heypeko.com and we'll refresh it.
- No pay-to-rank. We take no payment from competitors to shape rankings or hide weaknesses. If you spot bias, tell us and we'll rewrite the section.
Ready to try PEKO instead of Mulah?
Start free in 15 minutes — or book a 15-minute demo and we'll run the AI Agent on a sample of your data so you can see the churn saves live.
No POS yet? Open with LOOP
PEKO adds retention to the POS you already run. If you have not picked a POS yet, LOOP is the AI POS from the same company — the two share one dataset, so nothing is entered twice.