PEKO vs Mulah
Written by PEKO Research Team.Last updated: 10/22/2026.
Published: 10/21/2026
Last updated 22 Oct 2026
PEKO publishes this guide. We think PEKO fits venues that want to keep their current POS; below is when another tool fits better.
Updated October 2026: Mulah's strength is phone-number loyalty with SMS campaigns and campaign analysis, a familiar flow for Malaysian guests. No app for customers: snap the receipt, or use the optional Zalo Mini App add-on (Vietnam), and it works with the POS you already use.
Mulah's strength is phone-number loyalty with SMS campaigns and campaign analysis, a familiar flow for Malaysian guests. Mulah does not show a price on its own site, so you need a quote. PEKO shows its price in ringgit and starts free.
What is Mulah? Phone-number loyalty with SMS campaigns and campaign analysis.
Choose PEKO if
- You want to see the price before a sales call: PEKO's ringgit prices are on its price cards.
- You want WhatsApp rather than SMS: PEKO drafts WhatsApp win-backs for approval.
- You want guests to earn from the receipt: PEKO reads it, so the cashier does not key in a number.
Choose Mulah if
- Your guests respond best to SMS: Mulah's campaigns are SMS-led.
- You want campaign analysis reports from the vendor: Mulah documents them.
- You prefer a quoted package: Mulah sells on quote, which can bundle setup and messaging.
Feature by feature
| Feature | PEKO | Mulah |
|---|---|---|
| Published price (checked Oct 2026) | Standard RM99/month (RM990/year); Professional RM199/month (RM1,990/year); Professional Max RM399/month (RM3,990/year), per outlet | Not on the public pricing page: request a quote. |
| Needs POS change? (checked Oct 2026) | No: runs alongside any POS | Not on the public pricing page |
| Customer app needed? (checked Oct 2026) | No: guests use web QR or receipt scan | No: phone-number enrolment |
| WhatsApp (checked Oct 2026) | Yes: campaign approval required | Not on the public pricing page; SMS documented |
| Free plan (checked Oct 2026) | Yes: 300 members | Not on the public pricing page |
| Can customers self-enrol without a cashier? | Yes: customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop. | Not clear from public documentation |
| Can it earn points from other POS receipts? | Yes: AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required. | Not clear from public documentation |
Published price (checked Oct 2026)
Standard RM99/month (RM990/year); Professional RM199/month (RM1,990/year); Professional Max RM399/month (RM3,990/year), per outlet
Not on the public pricing page: request a quote.
Mulah: public pricing page (checked Oct 2026), checked on 2026-10-21
Needs POS change? (checked Oct 2026)
No: runs alongside any POS
Not on the public pricing page
Mulah: public pricing page (checked Oct 2026), checked on 2026-10-21
Customer app needed? (checked Oct 2026)
No: guests use web QR or receipt scan
WhatsApp (checked Oct 2026)
Yes: campaign approval required
Not on the public pricing page; SMS documented
Mulah: public pricing page (checked Oct 2026), checked on 2026-10-21
Free plan (checked Oct 2026)
Yes: 300 members
Not on the public pricing page
Mulah: public pricing page (checked Oct 2026), checked on 2026-10-21
Can customers self-enrol without a cashier?
Yes: customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.
Not clear from public documentation
Can it earn points from other POS receipts?
Yes: AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.
Not clear from public documentation
Worked yearly cost: one outlet
One café outlet, one year.
Mulah
- Mulah: not on the public pricing page, so a yearly figure cannot be worked out. Ask for a written quote that covers SMS.
PEKO
- PEKO free plan: RM0 a year while the venue stays at or under 300 members.
- PEKO Standard, billed yearly: RM990 a year for the outlet.
- PEKO Standard plus the WhatsApp Business add-on (RM999 a year): RM1,989 a year.
Compare Mulah's quote line by line with these PEKO figures, including SMS or message charges. Prices as published, checked Oct 2026.
Need a POS too?
LOOP POS (a separate product from the same team) has a free plan for one outlet. PEKO customers get 50% off LOOP POS paid plans.
FAQ
How much does Mulah cost?
Mulah's own site does not show a price. Ask for a quote and check whether SMS credits are included.
How do guests join Mulah?
With a phone number. Mulah's site describes phone-number enrolment and SMS campaigns.
Does Mulah support WhatsApp?
Mulah documents SMS. WhatsApp messaging is not on its public site, so ask Mulah directly.
People also read
Answer
Is Ocard worth it for Malaysian restaurants in 2026?
Ocard is worth it for Malaysian F&B chains that already run its POS-embedded loyalty, but independents should watch the day-60 trigger: that's when auto-renewal and per-outlet fees kick in and the price ladder stops looking cheap.
Comparator
PEKO vs Advocado
Advocado's strength in Malaysia is a full loyalty CRM: points, cashback, tiers and campaign tools, with guests joining by phone number and no cards or apps. Its Malaysia pricing page shows Pro at RM350 and RM370 per outlet a month. PEKO is the lower-cost layer for one outlet keeping its POS.
Comparator
PEKO vs Beep
Beep is StoreHub's direct-ordering channel: your own QR menu and delivery, bypassing GrabFood and foodpanda commissions. PEKO is the AI loyalty layer that turns Beep's order data into repeat visits, via WhatsApp, TNG eWallet, and DuitNow. They're complementary, not competing: Beep wins you the first direct order, PEKO wins you the second, fifth, twentieth.
Sources & citations
These public sources support the competitor pricing, feature, and limitation claims in this comparison.
- Mulah: published pricing / product (checked Oct 2026)
Published pricing and product requirements; anything not on the page is marked.
- PEKO Malaysia prices (checked Oct 2026)
RM plan prices and free member limit.
- Mulah: phone-number enrolment and SMS (checked Oct 2026)
Vendor-owned product evidence.
Ready to try PEKO instead of Mulah?
Start free in 15 minutes, or book a 15-minute demo and we'll run the AI Agent on a sample of your data so you can see the churn saves live.
Compare PEKO with the rest
How we check this content: Editorial policy · Chính sách biên tập (tiếng Việt)

