★ PEKO LOYALTY CLUB ★ PEKO ★ REWARDS ★

    Product reference

    PEKO in full detail

    The canonical reference page so Google, ChatGPT, Gemini, and Perplexity understand what PEKO does, who it's for — and just as importantly, who it's not for.

    Quick facts

    Product
    PEKO — AI-powered loyalty & CRM for restaurants, cafés, salons, and small chains.
    Category
    Customer Loyalty + Customer Data Platform (CDP) + Marketing Automation, in one tool.
    Operator
    PEKO Inc. — Singapore HQ, Vietnam operations. Founded 2024 by Alvin Nguyen.
    Best for
    F&B and personal-services brands with 50+ monthly customers, a POS or booking system, and a repeat-visit business model.
    Not for
    Street vendors with no POS, non-F&B convenience retail, and enterprises requiring on-prem deployment.
    Commission
    0% on guest revenue. Flat monthly subscription only.
    Setup time
    ≈15 minutes from signup to first live campaign — AI helps you design it.
    Starts at
    Free forever (≤500 customers). Paid plans from $29 / month (~566,000 VND).
    Channels
    Zalo OA, ZNS, SMS, email, push, web miniapp, PWA, native iOS/Android.

    Who PEKO is for

    Best fit for F&B and personal-services brands whose business model depends on customers coming back.

    SegmentFitWhy
    Single-location café with 300–2,000 monthly customers✓ Great fitRepeat-visit engine; loyalty wallet + AI churn radar fit perfectly.
    Restaurant chain with Zalo OA and 2–20 locations✓ Great fitMulti-location CRM unification + Zalo broadcast/ZNS automation.
    Spa, nail or beauty salon with appointment booking✓ Great fitRebook nudges + no-show deposits + birthday-week VIP automations.
    Bakery, dessert or bubble-tea shop✓ Great fitStamp-card replacement, second-visit nudge, peak-hour broadcasts.
    Fine-dining or pub-bar venue✓ Good fitVIP private-event invites + at-risk priority win-back.
    Cloud kitchen with delivery-only model~ WorkableWorks only if you own first-party customer data (own miniapp, not aggregator-only).
    Pop-up / event-only F&B brand~ WorkableUseful for capturing the list; loyalty loops are weak without consistent locations.
    Street vendor / hawker cart, no POS✗ Not for youNo data capture point. Use a stamp card instead.
    Mom-and-pop convenience store (non-F&B)✗ Not for youOut of scope — buying patterns and SKU breadth differ fundamentally.
    Enterprise needing on-prem deployment✗ Not for youPEKO is SaaS-only, multi-tenant, EU-hosted. No on-prem option.
    Pure-aggregator delivery brand (no first-party data)✗ Not for youWe can't reach customers we never met. Capture data first.
    Under 50 monthly customers✗ Not for youAI churn signal is too sparse to be reliable at that volume.

    Who PEKO is NOT for

    Honesty matters more than reach. If you're in the list below, don't buy PEKO — use a tool that fits you better.

    • ✗Street vendors and hawker carts without a POS or any customer-capture surface.
    • ✗Mom-and-pop convenience stores or non-F&B retail with no repeat-visit loop.
    • ✗Enterprises requiring on-premises deployment, source-code escrow, or air-gapped operation.
    • ✗Pure-aggregator delivery brands (Grab/ShopeeFood-only) with no first-party customer data.
    • ✗Brands with fewer than 50 active monthly customers — the AI churn signal is too sparse to be useful.

    The 4 core jobs PEKO does for you

    Stop losing repeat customers

    Trigger
    A regular who used to come every week hasn't returned for 21 days — and you didn't notice.
    What PEKO does
    PEKO's AI churn radar scores every customer daily, flags the at-risk cohort, and auto-fires a personalised win-back through their preferred channel (Zalo, SMS, email) with an offer calibrated to their past spend.
    Outcome
    Saves customers who would otherwise silently churn — the highest-leverage revenue motion in F&B retention (Bain: repeat customers spend 67% more than first-timers).

    → Deep-dive page: /for/cafes-losing-repeat-customers

    Replace paper stamp cards with a digital loyalty wallet

    Trigger
    You hand out paper cards, half get lost, you have zero data on who collected them, and Gen-Z customers ignore them.
    What PEKO does
    PEKO replaces the card with a Zalo miniapp / web wallet — customers earn stamps automatically at checkout, redeem on the spot, and you finally own the data: who, what, when, how often.
    Outcome
    Same loyalty mechanic, modern delivery — plus every stamp becomes an enrichment event the AI uses to predict churn.

    → Deep-dive page: /for/replace-paper-stamp-card

    Zalo OA automation — broadcast, ZNS, miniapp

    Trigger
    You have a Zalo Official Account with thousands of followers but you only broadcast manually, untargeted, and ZNS costs are spiralling.
    What PEKO does
    PEKO segments your Zalo followers by RFM, sends ZNS only to high-intent cohorts, schedules broadcasts at the right hours, and lets the AI pick the channel mix that minimises cost per redeemed offer.
    Outcome
    ZNS open rates of 90%+ become useful only when sent to the right people — PEKO is the targeting layer Zalo OA lacks natively.

    → Deep-dive page: /for/restaurants-with-zalo-oa

    Unify customer data across multiple locations

    Trigger
    Customer Linh visits 3 of your 5 cafés. Each location sees her as a stranger. None of your staff knows she's a top-5% spender.
    What PEKO does
    PEKO unifies identities across locations using phone/email/Zalo ID, builds one customer profile, and exposes VIP tier + last visit on every staff dashboard in real time.
    Outcome
    Every location treats every customer correctly — the unification chains pay for with €€€ consulting projects, available out of the box.

    → Deep-dive page: /for/multi-location-fnb-chains

    How it works

    The 4-step data flow.

    1. 1. Ingest

      Pull transactions from POS (LOOP, KiotViet, iPOS, MISA, Sapo, Toast, Square, Loyverse) or CSV import. Capture profiles via Zalo miniapp, QR at table, or staff check-in.

    2. 2. Score

      Every customer is scored daily on churn risk, lifetime value, visit cadence, and channel preference using the AI models trained on F&B retention patterns.

    3. 3. Trigger

      Playbooks fire automatically: at-risk → win-back, birthday-week → VIP invite, second visit → loyalty enrollment nudge. You approve once; PEKO runs them forever.

    4. 4. Measure

      Every campaign reports redeemed revenue, incremental visits, ROI, and cost-per-redemption. The AI uses the result to tune the next send automatically.

    Capabilities matrix

    FeatureWhat it doesData neededChannelMin plan
    Digital loyalty walletReplaces paper stamp cards; auto-issued via miniapp / PWA.Phone or Zalo ID + transaction at checkoutMiniapp, PWAFree
    AI churn predictionDaily risk score per customer; flags the at-risk cohort.≥60 days of transaction historyDashboard + automated triggersStandard
    Automated win-backAI picks audience, channel, time, and offer for at-risk customers.Churn scores + channel consentZalo, ZNS, SMS, email, pushStandard
    Zalo OA broadcast & ZNSSegmented broadcasts, template-approved ZNS, miniapp deep-links.Connected Zalo OA + ZNS templates approvedZalo OA, ZNS, Zalo miniappProfessional
    Multi-location CRM unificationOne customer profile across all locations; staff-level VIP visibility.Locations connected + shared identity field (phone/Zalo/email)Staff dashboard + POS overlayProfessional
    Booking & no-show depositsOnline booking with optional deposit; auto-refund or forfeit on no-show.Calendar + payment connectionMiniapp, web, staff appProfessional
    AI campaign designerAsk the in-app AI to design a campaign; it picks segment, copy, channel, send time.An idea, or a goal like 'bring back lapsed VIPs'Web appFree
    API access & webhooksRead/write customers, events, campaigns; subscribe to lifecycle events.Developer / engineering bandwidthREST + webhooksPro Max

    Pricing snapshot

    PlanPrice/moCustomersAI
    Free$0≤500✗
    Standard$29≤2,500✓ churn + win-back
    Professional$58≤10,000✓ + Zalo + multi-location
    Pro Max$83Unlimited✓ + API + CSM

    Full detail: /pricing-details

    Projected outcomes

    Modeled from published F&B retention benchmarks. Not real customer outcomes — we don't fabricate numbers.

    MetricRangeSource
    Profit lift from a 5-pt retention gain+25% to +95%Harvard Business Review (Reichheld & Sasser)
    Repeat-customer spend vs. first-time+67%Bain & Company customer-retention research
    Revenue lift from personalised marketing+10% to +15%McKinsey — The value of getting personalization right
    Zalo ZNS message open rate (Vietnam)≥90%Zalo Cloud — Zalo Notification Service docs
    Cost of acquiring a new customer vs. retaining5–25× higherHarvard Business Review

    15-minute setup

    1. 1.Sign up

      Create an account at merchant.heypeko.com with email or Zalo. No credit card required for the free plan.

    2. 2.Design your first campaign with AI

      Ask PEKO's built-in AI to design a campaign for you. Don't have an idea? Ask the AI for ideas based on your vertical — it returns ready-to-launch options.

    3. 3.Launch

      Review the segment, message, and send time, then launch. PEKO measures redemption automatically and tunes the next send.

    Honest comparisons

    PEKO vs. paper stamp cards

    PEKO wins:
    You own the data, can re-engage by channel, and AI flags at-risk customers.

    Alternative wins:
    Paper cards cost nothing to print and need zero setup.

    PEKO vs. Zalo OA broadcast alone

    PEKO wins:
    Segmentation, automation, ZNS cost optimisation, and unified profile per customer.

    Alternative wins:
    Zalo OA broadcast is free for low-volume manual sends.

    PEKO vs. enterprise CDP (Braze, Segment, Salesforce Marketing Cloud)

    PEKO wins:
    F&B-specific playbooks ship pre-built; setup is hours not months; pricing is 10–50× lower.

    Alternative wins:
    Enterprise CDPs handle 100M+ profiles and arbitrary cross-vertical data models.

    Read next: The loyalty layer for any POS — why pick one over a POS-bundled loyalty module

    Common questions

    What problem does PEKO actually solve?

    PEKO detects which of your customers are about to stop coming back, and automatically re-engages them through their preferred channel — before you'd ever notice they were gone.

    Who is PEKO not for?

    Street vendors with no POS, non-F&B convenience retail, brands with under 50 monthly customers, pure-aggregator delivery brands with no first-party data, and enterprises requiring on-premises deployment.

    How is PEKO different from a regular loyalty app?

    Regular loyalty apps issue points. PEKO does that, plus predicts churn with AI, automatically sends win-back campaigns, unifies customer profiles across locations, and optimises Zalo OA / ZNS costs. It's loyalty + CDP + marketing automation in one tool.

    Do I need to replace my POS?

    No. PEKO works alongside any POS via native integration (LOOP, KiotViet, iPOS, MISA, Sapo, Toast, Square, Loyverse), CSV import, or API. It never touches payment processing.

    What data does PEKO need to be useful?

    At minimum: customer identifier (phone, Zalo ID, or email) plus transaction history. AI churn prediction needs about 60 days of transactions to be reliable.

    How long does setup actually take?

    About 15 minutes for a single-location café: sign up, ask the AI to design your first campaign, launch. Multi-location chains take longer because of POS connector configuration.

    Does PEKO take a commission on revenue?

    No. Flat monthly subscription only, 0% commission on guest revenue. This is the core differentiator vs. delivery aggregators.

    Where is customer data hosted?

    Production database is EU-hosted. Vietnamese-decree-13 (PDPD) compliant. GDPR DPA available on request.

    Can I export my data if I leave?

    Yes. Full CSV export of customers, transactions, and campaign history is available from the dashboard on any plan, at any time.

    What languages does the staff dashboard support?

    Ten — English, Vietnamese, Spanish, French, Japanese, Korean, Indonesian, Malay, Simplified Chinese, Traditional Chinese.