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Refreshed 08/11/2026PEKO vs MISA AMIS CRM
Written by PEKO Team.Last updated: 08/11/2026.
Published: 05/01/2026
Updated August 2026 — MISA AMIS CRM is the CRM module of MISA's AMIS suite, popular with Vietnamese SMBs for sales pipeline tracking with tight integration to MISA accounting. PEKO is a different product: AI retention for F&B and retail customers transacting at a POS.
MISA AMIS CRM is the CRM piece of MISA's broader business platform — most attractive when you already use MISA SME accounting or MISA's HR/payroll. PEKO is a focused AI retention layer for F&B and retail. The decision usually comes down to: do you have a sales pipeline (AMIS CRM) or a POS (PEKO)?
- MISA AMIS CRM is a pipeline CRM with deep MISA accounting integration; PEKO is AI retention for F&B/retail with POS.
- PEKO predicts churn and auto-writes Zalo win-back; AMIS CRM tracks deals and links them to invoices.
- Pick AMIS CRM if you have a sales team and use MISA accounting; pick PEKO if you have a POS and want retention.
What is MISA AMIS CRM? MISA's CRM module within the AMIS business platform, widely used by Vietnamese SMBs for sales pipeline, customer management, and integration with MISA accounting.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem
Choose PEKO when
- You're F&B or retail and your customers transact at a POS, not through a sales rep.
- You want AI churn prediction and auto-written Zalo win-back.
- You don't need a deals pipeline or sales-team KPI tracking.
- You want POS-native integration (KiotViet, iPOS, Sapo, LOOP, including MISA CukCuk).
- You'd rather chat to your loyalty tool than click through 10 dropdowns — PEKO's AI Agent creates vouchers, segments and campaigns for you, and you only click Approve.
Choose MISA AMIS CRM when
- You already use MISA SME accounting or MISA payroll and want one vendor — vendor consolidation is a fair reason; PEKO takes the opposite bet: keep the POS you already run at zero switching cost, with automatic API sync to 6 common POS systems.
- You have a sales team running a B2B pipeline (deals, quotes, contracts) — PEKO has no B2B sales pipeline; if your revenue comes from deals rather than repeat visits, this genuinely is the other tool.
- Loyalty / customer retention isn't your primary use-case — PEKO has no B2B sales pipeline; if your revenue comes from deals rather than repeat visits, this genuinely is the other tool.
- You need tight invoice and accounting linkage from CRM data — PEKO does not touch accounting; keeping your accounting suite and letting PEKO own the retention layer is the normal setup.
Feature by feature
| Feature | PEKO | MISA AMIS CRM |
|---|---|---|
| Product type | AI retention for F&B/retail | Pipeline CRM in MISA AMIS suite |
| Mental model | POS transaction → churn risk → win-back | Lead → deal → invoice (MISA) |
| AI churn prediction | Yes, 3 days ahead | No |
| Auto-written Zalo win-back | Yes, AI-personalised | Manual messaging |
| POS integrations (KiotViet, iPOS, Sapo, LOOP, MISA CukCuk) | Yes, native | Via MISA suite, not retention-focused |
| MISA accounting / payroll integration | No | Yes, deep |
| Sales pipeline (deals, quotes) | No | Yes |
| Loyalty points / tiers | Yes | Limited |
| Best fit | F&B / retail with POS | SMBs in MISA ecosystem with sales team |
| Starting price | Free forever | Module pricing in AMIS suite |
| In-product AI Agent that takes actions for you | Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve) | No — manual clicks through dashboards and dropdowns |
| Can customers self-enrol without a cashier? | Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop. | Not clear from public documentation |
| Can it earn points from other POS receipts? | Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required. | Not clear from public documentation |
| Can someone who did not pay join? | Yes — anyone present scans the in-venue QR to join and receives a joining reward | Not stated in public documentation |
| Redeem rewards on online orders? | Yes — the same balance redeems online and in-store | Not stated in public documentation |
| How many automated message types? | 10 types, including points- and voucher-expiry reminders | Not stated in public documentation |
| Abuse controls when customers claim their own points? | Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions | Not stated in public documentation |
Product type
AI retention for F&B/retail
Pipeline CRM in MISA AMIS suite
Mental model
POS transaction → churn risk → win-back
Lead → deal → invoice (MISA)
AI churn prediction
Yes, 3 days ahead
No
Auto-written Zalo win-back
Yes, AI-personalised
Manual messaging
POS integrations (KiotViet, iPOS, Sapo, LOOP, MISA CukCuk)
Yes, native
Via MISA suite, not retention-focused
MISA accounting / payroll integration
No
Yes, deep
Sales pipeline (deals, quotes)
No
Yes
Loyalty points / tiers
Yes
Limited
Best fit
F&B / retail with POS
SMBs in MISA ecosystem with sales team
Starting price
Free forever
Module pricing in AMIS suite
In-product AI Agent that takes actions for you
Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve)
No — manual clicks through dashboards and dropdowns
Can customers self-enrol without a cashier?
Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.
Not clear from public documentation
Can it earn points from other POS receipts?
Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.
Not clear from public documentation
Can someone who did not pay join?
Yes — anyone present scans the in-venue QR to join and receives a joining reward
Not stated in public documentation
Redeem rewards on online orders?
Yes — the same balance redeems online and in-store
Not stated in public documentation
How many automated message types?
10 types, including points- and voucher-expiry reminders
Not stated in public documentation
Abuse controls when customers claim their own points?
Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions
Not stated in public documentation
From your chat request to a live merchant setup — 5 steps.
Here's the before/after workflow: the strikethrough line is how other tools make you do it, the line below is how PEKO's AI Agent does it for you.
Click a step to run it in the demo below.
Sample prompt
“20% off weekday lunch for lapsed diners we haven't seen in 30 days, cap 1 per customer.”
Ready-to-paste voucher request — drop it straight into the AI Agent chat.
Questions merchants ask at each step
Ask, review, approve.
Describe the voucher you want in one sentence. PEKO's AI Agent drafts the full configuration; you approve it with one click — no 10-step form.
Your request
Or try one of these:
Proposed voucher
FAQ
Is MISA AMIS CRM the same as MISA CukCuk?
No. MISA CukCuk is MISA's F&B POS. MISA AMIS CRM is the CRM module of MISA's broader AMIS business platform, aimed at sales pipeline and B2B customer management. They're sister products from the same vendor but solve different problems. PEKO has a separate comparator with MISA CukCuk for the POS-side decision.
I use MISA accounting — should I just add AMIS CRM?
If you have a sales pipeline (B2B deals, quotes, contracts), yes — the accounting linkage is genuinely useful. If you're F&B/retail and your customers walk in and pay at the POS, AMIS CRM isn't the right shape. PEKO is. Many MISA accounting users keep accounting on MISA and run PEKO for POS retention.
Does AMIS CRM do AI churn prediction?
Not as a built-in retention feature. AMIS CRM is a pipeline CRM — its analytics focus on deal stages, win-rates, rep performance. PEKO is purpose-built for retention prediction on POS transaction data.
Can I use both?
Yes. AMIS CRM for B2B sales pipeline (e.g. franchise leads, catering, wholesale accounts) and PEKO for POS retention. They don't conflict.
How does pricing compare?
AMIS CRM is sold as a module in the AMIS suite, priced per user and per module. PEKO has a free basic plan and AI tiers in the low millions of VND per month. For retention-only use, PEKO is materially cheaper.
Do I still need to learn a complicated dashboard?
No. PEKO's embedded AI Agent takes actions for you — creating vouchers, building segments, drafting campaigns — inside the product. You describe what you want in chat, the Agent configures it, and you only click Approve. The full dashboard is there when you want it, but on any given day you can run PEKO by messaging the Agent.
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PEKO vs CNV Loyalty
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Sources & citations
These public sources support the competitor pricing, feature, and limitation claims in this comparison.
- MISA AMIS CRM — Official product materials
AMIS CRM sales-process, automation, integration, and pricing claims.
- PEKO — Plans and pricing
PEKO free-plan, paid-plan, and included-feature claims used in the comparison.
How we compare
Every comparison on this site is written from a fair market analyst stance — no hit pieces, no puffery.
- Public materials first. Competitor pricing, feature, and limitation claims are sourced from their own website, marketing collateral, and public reviews (Capterra, G2, App Store) — see the Sources & citations block above.
- Acknowledge real strengths. Each page includes a "Choose MISA AMIS CRM when" block that names the scenarios where the competitor is genuinely the better pick.
- Same feature grid. Every comparator uses the same feature axes (pricing, setup time, messaging channel, churn prediction, data ownership, and more) so you can read across vendors on the same grid.
- Refreshed when the market moves. This page was last updated on 08/11/2026. Spot a stale claim after a competitor pricing or feature change? Email hello@heypeko.com and we'll refresh it.
- No pay-to-rank. We take no payment from competitors to shape rankings or hide weaknesses. If you spot bias, tell us and we'll rewrite the section.
Ready to try PEKO instead of MISA AMIS CRM?
Start free in 15 minutes — or book a 15-minute demo and we'll run the AI Agent on a sample of your data so you can see the churn saves live.