Compare · Vietnam
Refreshed 07/02/2026PEKO vs CNV Loyalty
Written by PEKO Team.Last updated: 07/02/2026.
Published: 05/01/2026
CNV Loyalty is a widely used points-and-vouchers platform in Vietnam, particularly for chains with 20+ outlets. PEKO is the AI-native alternative, focused on independent venues and mid-sized chains that need retention automated for them. This page is a straight comparison — which one is right for you?
- TL;DR
- CNV Loyalty is a traditional loyalty platform built for large chains; PEKO is AI-native retention for independent venues and mid-sized chains.
- PEKO predicts which customers will churn within 3 days and writes campaigns automatically — CNV doesn't.
- PEKO has a free-forever basic plan; CNV is project-quoted.
What is CNV Loyalty? Vietnam-based loyalty platform popular with mid-market F&B chains, focused on stamp cards, vouchers, and Zalo OA broadcast.
Choose PEKO when
- You run 1–10 venues.
- You don't have a marketing team — you need AI to handle it.
- You want to try it free before committing.
- You want to be live the same day.
- You want to cut your dependence on GrabFood / ShopeeFood.
Choose CNV Loyalty when
- You run a chain of 20+ outlets that needs deep custom workflows.
- You have an in-house marketing team that can write campaigns themselves.
- You don't need AI prediction or automation.
- A rollout budget above 50M VND is OK.
Feature by feature
| Feature | PEKO | CNV Loyalty |
|---|---|---|
| Product type | AI-native retention | Traditional loyalty |
| Basic points | Yes | Yes |
| Membership tiers | Yes | Yes |
| Vouchers / promotions | Yes | Yes |
| AI churn prediction | Yes — 3 days ahead | No |
| Auto-written win-back messages | Yes (AI, personalised) | No (manual templates) |
| AI customer segmentation | Yes | No |
| Direct online ordering (0% commission) | Yes — full | Limited |
| Receipt OCR scanning | Yes | No |
| Zalo mini app | Yes (add-on) | Yes (top tier) |
| ZNS / ZBS (Zalo Business Service) | Built-in, AI writes templates | Available as add-on module |
| Pre-approved ZBS templates for F&B/spa | 30+ ready to send | Self-submit for approval |
| Multi-POS connectors (KiotViet, iPOS, Sapo, LOOP) | Auto-sync | Project-based integration |
| Migration from competitor | Same afternoon, points preserved | — |
| Setup time | 10–15 minutes | 1–2 weeks |
| Starting price | Free forever | Quote on request |
| Primary fit | Independents + mid-sized chains | 20+ outlet chains |
| AI marketing | Yes (PEKO Brain) | No |
FAQ
Is CNV Loyalty free?
CNV Loyalty is not free. They operate on a quote-based model — pricing depends on the number of outlets, the modules you enable, and how much customisation your team needs. For a 20-outlet chain, total cost of ownership in year one is typically tens of millions of VND, including setup, training, and the monthly licence. PEKO takes the opposite approach: a free-forever basic plan that any venue can sign up for, with paid plans only if you need AI features, multi-channel automation, or higher message volume.
Can PEKO do everything CNV can do?
For everyday loyalty mechanics — points, tiers, vouchers, Zalo messaging, member lists — yes. PEKO covers all of those out of the box and adds things CNV does not: AI predicting which customers will stop coming within 3 days, automatically written personalised win-back messages, receipt OCR, and 0% commission direct ordering. Where CNV pulls ahead is the level of bespoke workflow customisation for very large chains. If you're under ~20 outlets, you will not feel that gap.
I currently use CNV — can I switch to PEKO?
Yes, and most operators are live within a single afternoon. You export your customer list and recent transactions from CNV (or pull them from your POS — KiotViet, iPOS, Sapo, LOOP all work), import into PEKO, and the AI starts scoring churn risk within minutes. We keep your existing point balances and tier mappings intact, and your customers can keep using the same Zalo mini app flow without re-registering. There's no contract penalty on the PEKO side — start free, upgrade only if it pays back.
Can I run PEKO and CNV side by side?
Technically yes — they pull from the same POS data, so nothing breaks. In practice we don't recommend it for long, because your customers end up with two parallel loyalty experiences and your staff have to choose which one to push at checkout. A common pattern is to run both for 30 days to compare results on the same customer base, then keep whichever drives more repeat visits. PEKO's free plan makes that test essentially zero-cost.
What is the biggest difference between CNV and PEKO?
CNV is built around the assumption that you have people who will design and run loyalty campaigns. PEKO is built around the assumption that you don't — and uses AI to do that work for you. CNV is the right pick for a 30-outlet chain with a marketing team that wants a powerful toolbox. PEKO is the right pick for a single venue, a small group, or a growing chain that wants retention to just happen in the background while they focus on running the venue.
How much does CNV Loyalty cost?
CNV Loyalty is project-quoted, not list-priced. Year-one total cost of ownership in the Vietnamese market typically lands between 20M and 80M VND for chains in the 10–30 outlet range (setup + training + monthly licence + Zalo modules). Larger or more customised deployments go higher. PEKO is the opposite: free-forever basic plan, paid tiers start small if you need AI prediction, multi-channel automation, or higher ZBS message volume — so total cost is predictable from day one.
Does CNV Loyalty support ZBS (Zalo Business Service)?
Yes, CNV supports ZBS (the rebrand of ZNS), but it's typically packaged as an add-on module that has to be enabled and quoted separately. With PEKO, ZBS is built in across all paid tiers, and we ship 30+ pre-approved ZBS templates for F&B and spa use cases (booking confirm, appointment reminder, win-back, birthday, point expiry) so you can start sending the same day instead of waiting 1–2 weeks for Zalo to approve your own templates.
Should I move from CNV Loyalty to PEKO?
Move to PEKO if: (1) you run 1–20 venues and your CNV usage has stalled at basic points; (2) you want AI to predict churn and write win-back messages instead of paying a marketer to do it; (3) you want to test before paying — PEKO's free plan covers a full month of real operation. Stay on CNV if: (1) you run a 30+ outlet chain with a CRM team already trained on their workflows; (2) you've built deep custom integrations with their team you don't want to redo. The most honest answer for many chains is to run both for 30 days and keep whichever drives more repeat visits.
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