PEKO vs CNV Loyalty

Is CNV Loyalty free?

CNV Loyalty is not free. They operate on a quote-based model — pricing depends on the number of outlets, the modules you enable, and how much customisation your team needs. For a 20-outlet chain, total cost of ownership in year one is typically tens of millions of VND, including setup, training, and the monthly licence. PEKO takes the opposite approach: a free-forever basic plan that any venue can sign up for, with paid plans only if you need AI features, multi-channel automation, or higher message volume.

Can PEKO do everything CNV can do?

For everyday loyalty mechanics — points, tiers, vouchers, Zalo messaging, member lists — yes. PEKO covers all of those out of the box and adds things CNV does not: AI predicting which customers will stop coming within 3 days, automatically written personalised win-back messages, receipt OCR, and 0% commission direct ordering. Where CNV pulls ahead is the level of bespoke workflow customisation for very large chains. If you're under ~20 outlets, you will not feel that gap.

• Loyalty without asking the cashier →

I currently use CNV — can I switch to PEKO?

Yes, and most operators are live within a single afternoon. You export your customer list and recent transactions from CNV (or pull them from your POS — KiotViet, iPOS, Sapo, LOOP all work), import into PEKO, and the AI starts scoring churn risk within minutes. We keep your existing point balances and tier mappings intact, and your customers can keep using the same Zalo mini app flow without re-registering. There's no contract penalty on the PEKO side — start free, upgrade only if it pays back.

Can I run PEKO and CNV side by side?

Technically yes — they pull from the same POS data, so nothing breaks. In practice we don't recommend it for long, because your customers end up with two parallel loyalty experiences and your staff have to choose which one to push at checkout. A common pattern is to run both for 30 days to compare results on the same customer base, then keep whichever drives more repeat visits. PEKO's free plan makes that test essentially zero-cost.

What is the biggest difference between CNV and PEKO?

CNV is built around the assumption that you have people who will design and run loyalty campaigns. PEKO is built around the assumption that you don't — and uses AI to do that work for you. CNV is the right pick for a 30-outlet chain with a marketing team that wants a powerful toolbox. PEKO is the right pick for a single venue, a small group, or a growing chain that wants retention to just happen in the background while they focus on running the venue.

How much does CNV Loyalty cost?

CNV Loyalty is project-quoted, not list-priced. Year-one total cost of ownership in the Vietnamese market typically lands between 20M and 80M VND for chains in the 10–30 outlet range (setup + training + monthly licence + Zalo modules). Larger or more customised deployments go higher. PEKO is the opposite: free-forever basic plan, paid tiers start small if you need AI prediction, multi-channel automation, or higher ZBS message volume — so total cost is predictable from day one.

Does CNV Loyalty support ZBS (Zalo Business Service)?

Yes, CNV supports ZBS (the rebrand of ZNS), but it's typically packaged as an add-on module that has to be enabled and quoted separately. With PEKO, ZBS is built in across all paid tiers, and we ship 30+ pre-approved ZBS templates for F&B and spa use cases (booking confirm, appointment reminder, win-back, birthday, point expiry) so you can start sending the same day instead of waiting 1–2 weeks for Zalo to approve your own templates.

• Feature: automated messages →

Should I move from CNV Loyalty to PEKO?

Move to PEKO if: (1) you run 1–20 venues and your CNV usage has stalled at basic points; (2) you want AI to predict churn and write win-back messages instead of paying a marketer to do it; (3) you want to test before paying — PEKO's free plan covers a full month of real operation. Stay on CNV if: (1) you run a 30+ outlet chain with a CRM team already trained on their workflows; (2) you've built deep custom integrations with their team you don't want to redo. The most honest answer for many chains is to run both for 30 days and keep whichever drives more repeat visits.

Do I still need to learn a complicated dashboard?

No. PEKO's embedded AI Agent takes actions for you — creating vouchers, building segments, drafting campaigns — inside the product. You describe what you want in chat, the Agent configures it, and you only click Approve. The full dashboard is there when you want it, but on any given day you can run PEKO by messaging the Agent.