PEKO in Ho Chi Minh City

Ho Chi Minh City accounts for an estimated 30% of national F&B spend and runs the densest café market in Vietnam — roughly one branded coffee venue per 1,400 residents in District 1 alone.

Zalo OA and Momo wallet dominate guest contact and payment. Expect 85–92% Zalo OA read rates within 24 hours of broadcast; SMS adds <2 points and triples cost.