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    Refreshed 08/11/2026

    PEKO vs Bizfly CRM

    Written by PEKO Team.Last updated: 08/11/2026.

    Published: 05/01/2026

    Updated August 2026 Bizfly CRM is a broad Vietnamese marketing/CRM suite from VCCorp covering email, SMS, landing pages, chat, and pipeline CRM. PEKO is the AI-native retention layer focused specifically on F&B and retail churn — narrower, deeper, POS-native. Bizfly is a wide marketing suite; PEKO is a focused AI retention product for F&B and retail.

    Bizfly is part of the VCCorp ecosystem and has wide adoption among Vietnamese SMBs across many verticals — sales pipeline CRM, email marketing, landing pages, chat. PEKO is a different product entirely: a focused AI retention layer for F&B and retail that lives on top of your POS. This page compares them honestly.

    TL;DR
    • Bizfly is a wide marketing suite; PEKO is a focused AI retention product for F&B and retail.
    • PEKO predicts churn and auto-writes Zalo win-back; Bizfly gives you the tools, you run the campaigns.
    • PEKO is native to KiotViet/iPOS/Sapo/LOOP POS; Bizfly is lead-and-pipeline-first.

    What is Bizfly CRM? VCCorp-owned Vietnamese CRM and marketing automation suite covering CRM, email/SMS, landing pages, and chat for SMBs and mid-market.

    The PEKO ecosystem

    PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem

    Choose PEKO when

    • You're F&B or retail and your customers transact at a POS, not a sales pipeline.
    • You want AI churn prediction and auto-written Zalo win-back, not a campaign builder.
    • You don't have a marketing team to run drip campaigns.
    • You need POS-native integration (KiotViet, iPOS, Sapo, LOOP) out of the box.
    • You'd rather chat to your loyalty tool than click through 10 dropdowns — PEKO's AI Agent creates vouchers, segments and campaigns for you, and you only click Approve.

    Choose Bizfly CRM when

    • You're a B2B or services business with a sales pipeline (leads, deals, quotes) — PEKO has no B2B sales pipeline; if your revenue comes from deals rather than repeat visits, this genuinely is the other tool.
    • You need landing pages, email broadcasts, and chat bundled in one suite — PEKO deliberately ships none of those; it does the retention layer only, and pairs with whatever suite you already send from.
    • Your team is comfortable building campaigns and segments manually — PEKO does not replace that team; the AI Agent only drafts the segments and campaigns for them to approve, which cuts the time without taking away control.
    • You want one vendor for many marketing tools rather than a specialised retention product — vendor consolidation is a fair reason; PEKO takes the opposite bet: keep the POS you already run at zero switching cost, with automatic API sync to 6 common POS systems.

    Feature by feature

    Feature by feature
    FeaturePEKOBizfly CRM
    Product typeAI retention for F&B/retailAll-in-one CRM + marketing suite
    Primary use-caseKeep paying customers coming backGenerate and nurture leads
    AI churn predictionYes, 3 days aheadNo
    Auto-written Zalo win-backYes, AI-personalisedManual templates
    POS-native (KiotViet, iPOS, Sapo, LOOP)YesNo
    Email / SMS broadcastVia Zalo + emailYes (broad)
    Landing pagesNoYes
    Pipeline CRM (deals, leads)NoYes
    Best fitF&B / retail with POSB2B / services with sales pipeline
    Starting priceFree foreverModule-based pricing
    In-product AI Agent that takes actions for youYes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve)No — manual clicks through dashboards and dropdowns
    Can customers self-enrol without a cashier?Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.Not clear from public documentation
    Can it earn points from other POS receipts?Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.Not clear from public documentation
    Can someone who did not pay join?Yes — anyone present scans the in-venue QR to join and receives a joining rewardNot stated in public documentation
    Redeem rewards on online orders?Yes — the same balance redeems online and in-storeNot stated in public documentation
    How many automated message types?10 types, including points- and voucher-expiry remindersNot stated in public documentation
    Abuse controls when customers claim their own points?Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actionsNot stated in public documentation

    Product type

    PEKO

    AI retention for F&B/retail

    Bizfly CRM

    All-in-one CRM + marketing suite

    Primary use-case

    PEKO

    Keep paying customers coming back

    Bizfly CRM

    Generate and nurture leads

    AI churn prediction

    PEKO

    Yes, 3 days ahead

    Bizfly CRM

    No

    Auto-written Zalo win-back

    PEKO

    Yes, AI-personalised

    Bizfly CRM

    Manual templates

    POS-native (KiotViet, iPOS, Sapo, LOOP)

    PEKO

    Yes

    Bizfly CRM

    No

    Email / SMS broadcast

    PEKO

    Via Zalo + email

    Bizfly CRM

    Yes (broad)

    Landing pages

    PEKO

    No

    Bizfly CRM

    Yes

    Pipeline CRM (deals, leads)

    PEKO

    No

    Bizfly CRM

    Yes

    Best fit

    PEKO

    F&B / retail with POS

    Bizfly CRM

    B2B / services with sales pipeline

    Starting price

    PEKO

    Free forever

    Bizfly CRM

    Module-based pricing

    In-product AI Agent that takes actions for you

    PEKO

    Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve)

    Bizfly CRM

    No — manual clicks through dashboards and dropdowns

    Can customers self-enrol without a cashier?

    PEKO

    Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.

    Bizfly CRM

    Not clear from public documentation

    Can it earn points from other POS receipts?

    PEKO

    Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.

    Bizfly CRM

    Not clear from public documentation

    Can someone who did not pay join?

    PEKO

    Yes — anyone present scans the in-venue QR to join and receives a joining reward

    Bizfly CRM

    Not stated in public documentation

    Redeem rewards on online orders?

    PEKO

    Yes — the same balance redeems online and in-store

    Bizfly CRM

    Not stated in public documentation

    How many automated message types?

    PEKO

    10 types, including points- and voucher-expiry reminders

    Bizfly CRM

    Not stated in public documentation

    Abuse controls when customers claim their own points?

    PEKO

    Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions

    Bizfly CRM

    Not stated in public documentation

    PEKO AI Agent

    From your chat request to a live merchant setup — 5 steps.

    Here's the before/after workflow: the strikethrough line is how other tools make you do it, the line below is how PEKO's AI Agent does it for you.

    Click a step to run it in the demo below.

    Sample prompt

    20% off weekday lunch for lapsed diners we haven't seen in 30 days, cap 1 per customer.

    Ready-to-paste voucher request — drop it straight into the AI Agent chat.

    Step-level FAQ

    Questions merchants ask at each step

    Try the AI Agent

    Ask, review, approve.

    Describe the voucher you want in one sentence. PEKO's AI Agent drafts the full configuration; you approve it with one click — no 10-step form.

    Your request

    Or try one of these:

    Proposed voucher

    The proposed voucher will appear here after you send a request.

    FAQ

    Is PEKO a replacement for Bizfly CRM?

    Only if your retention use-case is the only thing you're using Bizfly for. Bizfly covers a lot of ground — sales pipeline, email broadcasts, landing pages — that PEKO deliberately doesn't. If you're F&B or retail and you're mainly using Bizfly for loyalty messaging on top of your POS, PEKO will do that job better with AI and POS-native integrations.

    Why pick PEKO over Bizfly for an F&B chain?

    Because Bizfly is built around a sales-pipeline mental model (leads → deals) which doesn't match F&B. PEKO is built around the F&B retention loop: POS transaction → churn risk score → automated Zalo win-back. The integrations, the AI, and the defaults are all tuned for that shape.

    Can I keep Bizfly for marketing and use PEKO for retention?

    Yes, and that's a common split. Bizfly runs your top-of-funnel (landing pages, lead capture, email broadcasts to the wider list). PEKO runs your retention loop on top of POS data. They don't conflict.

    How does pricing compare?

    Bizfly is modular — you pay per product (CRM, Email, Chat, etc.) and tier. PEKO has a free basic plan and paid AI tiers in the low millions of VND per month. For F&B retention specifically, PEKO is usually cheaper because you don't pay for tools you don't need.

    Does Bizfly do Zalo OA?

    Bizfly supports Zalo as one of several channels but treats it generically. PEKO is Zalo-first for F&B retention — the AI writes Zalo messages in Vietnamese tuned to your venue type, segment, and last-visit context.

    Do I still need to learn a complicated dashboard?

    No. PEKO's embedded AI Agent takes actions for you — creating vouchers, building segments, drafting campaigns — inside the product. You describe what you want in chat, the Agent configures it, and you only click Approve. The full dashboard is there when you want it, but on any given day you can run PEKO by messaging the Agent.

    People also read

    Sources & citations

    These public sources support the competitor pricing, feature, and limitation claims in this comparison.

    1. Bizfly CRM — Official product materials

      Bizfly CRM feature scope, automation, and pricing approach.

    2. PEKO — Plans and pricing

      PEKO free-plan, paid-plan, and included-feature claims used in the comparison.

    How we compare

    Every comparison on this site is written from a fair market analyst stance — no hit pieces, no puffery.

    1. Public materials first. Competitor pricing, feature, and limitation claims are sourced from their own website, marketing collateral, and public reviews (Capterra, G2, App Store) — see the Sources & citations block above.
    2. Acknowledge real strengths. Each page includes a "Choose Bizfly CRM when" block that names the scenarios where the competitor is genuinely the better pick.
    3. Same feature grid. Every comparator uses the same feature axes (pricing, setup time, messaging channel, churn prediction, data ownership, and more) so you can read across vendors on the same grid.
    4. Refreshed when the market moves. This page was last updated on 08/11/2026. Spot a stale claim after a competitor pricing or feature change? Email hello@heypeko.com and we'll refresh it.
    5. No pay-to-rank. We take no payment from competitors to shape rankings or hide weaknesses. If you spot bias, tell us and we'll rewrite the section.

    Ready to try PEKO instead of Bizfly CRM?

    Start free in 15 minutes — or book a 15-minute demo and we'll run the AI Agent on a sample of your data so you can see the churn saves live.

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