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Refreshed 07/02/2026PEKO vs CNV Loyalty (ZNS module)
Written by PEKO Team.Last updated: 07/02/2026.
Published: 05/23/2026
Both PEKO and CNV can send ZNS/ZBS, but the journey from sign-up to first message is very different. PEKO is built around the assumption that you want to go live today; CNV is built around a project rollout with template approval and module licensing.
- TL;DR
- PEKO: ZBS built-in + 30+ pre-approved templates; live same day.
- CNV: ZBS as add-on module, self-submit templates, 1–2 weeks Zalo approval.
- PEKO writes ZBS content with AI from POS + CRM data; CNV uses manual templates.
What is CNV Loyalty (ZNS module)? Vietnamese loyalty platform with an optional ZNS/ZBS messaging module quoted per project.
Choose PEKO when
- You want ZBS live this afternoon, not in 2 weeks.
- You don't have time to write and submit templates yourself.
- You want AI to personalise message body from POS data automatically.
- You run 1–20 venues and don't want a per-project ZBS quote.
Choose CNV Loyalty (ZNS module) when
- You run a 30+ outlet chain that already pays for CNV's loyalty module and just wants ZBS bolted on.
- You have a CRM team ready to design and submit your own ZBS templates.
- You don't need AI-written message body.
Feature by feature
| Feature | PEKO | CNV Loyalty (ZNS module) |
|---|---|---|
| ZBS pre-approved templates for F&B/spa | 30+ ready to send | Self-submit, 1–2 weeks approval |
| AI writes ZBS body from POS data | Yes | No (manual variables) |
| Multi-OA support (multi-brand chains) | Yes, single dashboard | Project-based |
| Fallback to SMS for non-Zalo users | Built-in | Add-on |
| ZBS per-message pricing | Zalo official, no markup | Quoted per project |
| Real-time trigger from RFM/churn signal | Yes, sub-minute | Manual campaign batch |
| A/B test ZBS templates | Yes, split traffic | No |
| Dashboard: open / click / revenue attributed | Yes, per-template | Basic delivery stats |
| Time to first ZBS sent | Same afternoon | 1–2 weeks |
| Migration of existing OA + templates | Same afternoon | — |
FAQ
Does CNV Loyalty include ZBS by default?
No. CNV treats ZBS as an add-on module that has to be enabled and quoted separately on top of the core loyalty license. PEKO ships ZBS in every paid tier.
Can I keep my existing ZBS templates when moving from CNV to PEKO?
Yes. PEKO imports your approved template IDs from Zalo Cloud — no need to re-submit. You keep template approval history and can layer PEKO's AI personalisation on top.
Does PEKO mark up ZBS message prices?
No. PEKO bills ZBS at Zalo Cloud's official per-message price. Some agencies add 50–200đ markup per message which inflates real cost 30–60%.
How fast can PEKO send the first ZBS message vs CNV?
PEKO: same afternoon using pre-approved templates. CNV: typically 1–2 weeks because templates must be self-submitted and wait for Zalo approval.
Can PEKO send multi-OA for a multi-brand chain?
Yes — PEKO supports unlimited OAs under a single dashboard with shared CRM + segmentation. CNV typically requires per-brand project configuration.
Does PEKO have AI for ZBS message body?
Yes. PEKO Brain writes personalised ZBS content from POS + CRM data (favourite item, last visit, point balance, churn risk) — CNV uses manual variable templates.
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