vip · fine-dining

Fine-dining VIP recognition: how to remember without seeming creepy

Fine dining lives on recognition. The mistake is treating it as a CRM problem — it's an operational signal problem. Staff need to see the right 3 facts about a guest within 5 seconds of arrival. This playbook configures that.

When it fires

When a confirmed booking checks in, PEKO sends a private staff card to the host's tablet with: previous visit count, favorite dish/wine, allergens, and any special occasions on file.

Message copy that works

Staff card (not customer-facing): '[Name] — 4th visit. Last had Côte de Boeuf 2024-08, drinks Bordeaux. No nuts. Anniversary on file Oct 12.' — facts, not greetings. Staff use these naturally in conversation.

Cadence + timing

Live signal — surfaces at check-in. No scheduled sends. PEKO updates it from POS data in real time.

Expected lift

Recognized VIPs spend 30–45% more per visit and rebook within 60 days at 2× the rate of unrecognized guests. The lift is from cross-sell (wine, dessert) not from upsell-on-mains.

Guardrails — don't skip these

Never reveal the staff card to guests. Never auto-discount based on visit count. Train staff to never lead with 'I see you've visited X times' — use the facts naturally.

Want VIP recognition wired for your venue? Book a demo.

Book a demo