rebook · hair-salon

Hair salon color-cycle rebook: capture the 6-week color client before competitors do

Color clients are the highest-LTV segment in hair. The mistake most salons make is treating them like cut-only clients with the same 4-week reminder. Color regrowth shows around day 42–45 — fire the reminder at day 35 so they book before they start searching for alternatives.

When it fires

Customer's last service was a color treatment 35 days ago AND has Zalo OA opt-in AND no active future booking. PEKO joins service notes to ensure only color clients hit this flow.

Message copy that works

'Chân tóc bắt đầu lộ rồi đó chị — em đặt sẵn slot thứ Bảy 3h với anh Long nha? Giá vẫn giữ cho khách quen.' — anchor on the regrowth timing (factual, not pushy), name the stylist, lock the price.

Cadence + timing

Send once at day 35, 11am Saturday. If no response by day 40, send one alternate slot. Stop.

Expected lift

Color-cycle rebook lands at 65–80% conversion when configured right. Lifetime value per color client rises 25–40% over 6 months.

Guardrails — don't skip these

Suppress anyone who moved cities. Don't promise price-lock if you've raised prices recently — set the message template accordingly.

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