Compare · Vietnam, SEA
Refreshed 08/11/2026PEKO vs PrimeData
Written by PEKO Team.Last updated: 08/11/2026.
Published: 05/01/2026
Updated August 2026 — PrimeData is a Vietnamese CDP for mid-market to enterprise brands unifying customer data across many touchpoints. PEKO is the AI-native retention layer for F&B and retail operators who want churn prediction and Zalo win-back automated for them — without a CDP build-out.
PrimeData is one of the newer Vietnam-grown CDPs, with mid-market to enterprise deployments in retail, F&B, banking, and ecommerce. PEKO sits in a different layer: a focused AI retention product for F&B and retail. This page compares them honestly so you can pick the right fit.
- PrimeData is a CDP for brands with CRM teams; PEKO is AI retention for F&B/retail without one.
- PEKO predicts churn 3 days ahead and auto-writes Zalo win-back; PrimeData gives the data, you build campaigns.
- PEKO is live in an afternoon; PrimeData rollouts typically take 6–12 weeks.
What is PrimeData? Vietnam-headquartered customer data platform used by mid-market to enterprise brands across retail, F&B, banking, and ecommerce in SEA.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem
Choose PEKO when
- You run F&B or retail with 1–50 outlets and want retention without a CDP project.
- You don't have a dedicated CRM/data team.
- You want AI churn prediction and auto-written Zalo win-back tuned to Vietnamese F&B/retail.
- You need POS-native integration (KiotViet, iPOS, Sapo, LOOP) immediately.
- You'd rather chat to your loyalty tool than click through 10 dropdowns — PEKO's AI Agent creates vouchers, segments and campaigns for you, and you only click Approve.
Choose PrimeData when
- You're an enterprise brand unifying data from many systems (POS, ecommerce, app, web, offline) — true; PEKO is a retention layer for independents and mid-sized chains, not an enterprise CDP; many chains run both, with the CDP as system of record and PEKO as the AI retention layer at the venue.
- You have CRM, data, and martech teams ready to operate a CDP — true; PEKO is a retention layer for independents and mid-sized chains, not an enterprise CDP; many chains run both, with the CDP as system of record and PEKO as the AI retention layer at the venue.
- You need full identity resolution and audience activation across many ad and messaging platforms — true; PEKO is a retention layer for independents and mid-sized chains, not an enterprise CDP; many chains run both, with the CDP as system of record and PEKO as the AI retention layer at the venue.
- Loyalty/retention is one of many use-cases you want from the same platform — PEKO has no B2B sales pipeline; if your revenue comes from deals rather than repeat visits, this genuinely is the other tool.
Feature by feature
| Feature | PEKO | PrimeData |
|---|---|---|
| Product category | AI retention layer | Enterprise CDP |
| Primary buyer | F&B / retail operator | Enterprise CMO / Head of CRM |
| AI churn prediction | Built-in, 3 days ahead | Via custom models |
| Auto-written Zalo win-back | Yes, AI-personalised in Vietnamese | You build the campaign |
| POS integrations (KiotViet, iPOS, Sapo, LOOP) | Native, one-click | Custom connectors |
| Identity resolution | Customer-centric retention view | Full enterprise identity graph |
| Channels | Zalo OA, mini app, email | Email, SMS, Zalo, app push, web, ad audiences |
| Time to first campaign | Same day | 6–12 weeks |
| Starting price | Free forever (basic) | Enterprise quote |
| Best fit size | 1–50 outlets / SMB → mid-market | Mid-market → enterprise |
| In-product AI Agent that takes actions for you | Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve) | No — manual clicks through dashboards and dropdowns |
| Can customers self-enrol without a cashier? | Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop. | Not clear from public documentation |
| Can it earn points from other POS receipts? | Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required. | Not clear from public documentation |
| Can someone who did not pay join? | Yes — anyone present scans the in-venue QR to join and receives a joining reward | Not stated in public documentation |
| Redeem rewards on online orders? | Yes — the same balance redeems online and in-store | Not stated in public documentation |
| How many automated message types? | 10 types, including points- and voucher-expiry reminders | Not stated in public documentation |
| Abuse controls when customers claim their own points? | Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions | Not stated in public documentation |
Product category
AI retention layer
Enterprise CDP
Primary buyer
F&B / retail operator
Enterprise CMO / Head of CRM
AI churn prediction
Built-in, 3 days ahead
Via custom models
Auto-written Zalo win-back
Yes, AI-personalised in Vietnamese
You build the campaign
POS integrations (KiotViet, iPOS, Sapo, LOOP)
Native, one-click
Custom connectors
Identity resolution
Customer-centric retention view
Full enterprise identity graph
Channels
Zalo OA, mini app, email
Email, SMS, Zalo, app push, web, ad audiences
Time to first campaign
Same day
6–12 weeks
Starting price
Free forever (basic)
Enterprise quote
Best fit size
1–50 outlets / SMB → mid-market
Mid-market → enterprise
In-product AI Agent that takes actions for you
Yes — chat to create vouchers, segments, campaigns and settings; approval-gated (you click Approve)
No — manual clicks through dashboards and dropdowns
Can customers self-enrol without a cashier?
Yes — customers scan a table/receipt QR or photograph the bill and PEKO's OCR credits points automatically. Cashier is out of the enrolment loop.
Not clear from public documentation
Can it earn points from other POS receipts?
Yes — AI OCR reads receipts from any POS (KiotViet, iPOS, Sapo, MISA, PosApp, Toast, Square). No POS swap or API required.
Not clear from public documentation
Can someone who did not pay join?
Yes — anyone present scans the in-venue QR to join and receives a joining reward
Not stated in public documentation
Redeem rewards on online orders?
Yes — the same balance redeems online and in-store
Not stated in public documentation
How many automated message types?
10 types, including points- and voucher-expiry reminders
Not stated in public documentation
Abuse controls when customers claim their own points?
Yes — rate limits, receipt age and value thresholds, 90-day brand-wide duplicate-image matching, risk-tiered actions
Not stated in public documentation
From your chat request to a live merchant setup — 5 steps.
Here's the before/after workflow: the strikethrough line is how other tools make you do it, the line below is how PEKO's AI Agent does it for you.
Click a step to run it in the demo below.
Sample prompt
“20% off weekday lunch for lapsed diners we haven't seen in 30 days, cap 1 per customer.”
Ready-to-paste voucher request — drop it straight into the AI Agent chat.
Questions merchants ask at each step
Ask, review, approve.
Describe the voucher you want in one sentence. PEKO's AI Agent drafts the full configuration; you approve it with one click — no 10-step form.
Your request
Or try one of these:
Proposed voucher
FAQ
Is PEKO a CDP like PrimeData?
No. PrimeData is a customer data platform — it unifies data and lets your team build segments and activate campaigns. PEKO is a focused AI retention product: it reads POS data, predicts churn 3 days ahead, and auto-writes Zalo win-back. If you need a full CDP for cross-channel orchestration, PrimeData. If you need retention to just work without a CRM team, PEKO.
Can PrimeData and PEKO work together?
Yes. PEKO can export churn scores and recommended actions into PrimeData so its CDP-driven campaigns include PEKO's AI signals. For most SMB and mid-market F&B/retail under ~50 outlets, PEKO alone covers what they need.
How does pricing compare?
PrimeData is enterprise-quoted — typical deals are tens to hundreds of millions of VND per year depending on data volume and modules. PEKO has a free basic plan and paid AI tiers in the low millions of VND per month. PEKO is one to two orders of magnitude cheaper for SMB and mid-market F&B/retail.
Which has better Zalo OA support?
PrimeData treats Zalo as one of many activation channels. PEKO is Zalo-first for F&B/retail — the AI writes Zalo messages in Vietnamese tuned to your venue type, segment, and last-visit context. If Zalo is the primary retention channel, PEKO's defaults move you faster.
We're a 30-outlet F&B chain — which should we pick?
If you have a CRM/data team and want a CDP that powers many channels and brands, PrimeData. If you want retention automated and your team focused on operations, PEKO. A common path is PEKO first (live in a day, free to try, immediate churn lift), then layer a CDP later when orchestration becomes the bottleneck.
Do I still need to learn a complicated dashboard?
No. PEKO's embedded AI Agent takes actions for you — creating vouchers, building segments, drafting campaigns — inside the product. You describe what you want in chat, the Agent configures it, and you only click Approve. The full dashboard is there when you want it, but on any given day you can run PEKO by messaging the Agent.
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Answer
Advocado vs PEKO — the quick answer?
Advocado is the PSG-subsidised, Singapore-headquartered incumbent; PEKO is the AI-first, free-to-300-members challenger — pick Advocado for the grant, PEKO for AI churn prediction and messaging that runs itself.
Sources & citations
These public sources support the competitor pricing, feature, and limitation claims in this comparison.
- PrimeData — Official customer data platform
PrimeData CDP, identity, segmentation, and activation positioning.
- PEKO — Plans and pricing
PEKO free-plan, paid-plan, and included-feature claims used in the comparison.
How we compare
Every comparison on this site is written from a fair market analyst stance — no hit pieces, no puffery.
- Public materials first. Competitor pricing, feature, and limitation claims are sourced from their own website, marketing collateral, and public reviews (Capterra, G2, App Store) — see the Sources & citations block above.
- Acknowledge real strengths. Each page includes a "Choose PrimeData when" block that names the scenarios where the competitor is genuinely the better pick.
- Same feature grid. Every comparator uses the same feature axes (pricing, setup time, messaging channel, churn prediction, data ownership, and more) so you can read across vendors on the same grid.
- Refreshed when the market moves. This page was last updated on 08/11/2026. Spot a stale claim after a competitor pricing or feature change? Email hello@heypeko.com and we'll refresh it.
- No pay-to-rank. We take no payment from competitors to shape rankings or hide weaknesses. If you spot bias, tell us and we'll rewrite the section.
Ready to try PEKO instead of PrimeData?
Start free in 15 minutes — or book a 15-minute demo and we'll run the AI Agent on a sample of your data so you can see the churn saves live.