Verdict: PEKO is the alternative to pick if enrolment must happen without the cashier and you want lapse prediction rather than SMS campaign scheduling. Mulah's own pricing is not published, so insist on a written quote before comparing it with PEKO's listed RM price.
Mulah alternatives for Malaysia F&B
Last reviewed 2026-08-29 · Hungry Bear Internet Pte. Ltd.
Mulah is a Malaysian customer-engagement and rewards platform sold to F&B and retail merchants, built around QR registration and SMS campaigns.
Updated August 2026 — Verdict: PEKO is the alternative to pick if enrolment must happen without the cashier and you want lapse prediction rather than SMS campaign scheduling. Mulah's own pricing is not published, so insist on a written quote before comparing it with PEKO's listed RM price.
No POS yet? Open with LOOP
PEKO adds retention to the POS you already run. If you have not picked a POS yet, LOOP is the AI POS from the same company — the two share one dataset, so nothing is entered twice.
PEKO vs Mulah — the seven criteria
Competitor cells are sourced only from Mulah's own published pricing and documentation. Where a capability is not documented, the cell is left blank rather than guessed.
| Criterion | PEKO | Mulah |
|---|---|---|
| Pricing model | Flat published subscription per venue in MYR, monthly or annual. No per-outlet gating and no revenue share. | Not published by the vendor as of 2026-08-29. We do not substitute an estimate; ask for it in writing before signing. Third-party comparison blogs quote a monthly figure, but no amount appears on Mulah's own site, so we do not repeat one here. |
| Per-order fees | None — 0% commission on orders or redemptions. | Not published by the vendor as of 2026-08-29. We do not substitute an estimate; ask for it in writing before signing. Outbound SMS is understood to be charged per message; get the rate on the quote. |
| Cashier-free enrolment | Yes — guests enrol themselves from the receipt, so capture never depends on the cashier asking. | Yes, in principle — Mulah's QR dine-in registration has guests enter their own number on their own phone, so the cashier is not the bottleneck. The mechanic is documented in Malaysian press coverage rather than on a vendor spec page. |
| AI churn prediction | Yes — members likely to lapse in the next 3–7 days are flagged and the win-back is drafted for approval. | Not documented. The published positioning is SMS campaigns and rewards, with no lapse scoring described. |
| Messaging channel | WhatsApp Business, native. PWA and native app available as add-ons. | SMS is the documented primary channel. |
| Free tier | Free forever up to 300 members. | Not published by the vendor as of 2026-08-29. We do not substitute an estimate; ask for it in writing before signing. |
| POS requirement | POS-agnostic — layers on the POS you already run. | Runs as a separate loyalty and messaging layer alongside the till rather than requiring a specific POS, though Mulah does not publish an integration list. |
What Mulah does better than PEKO
- Mulah is a Malaysia-first vendor with a local merchant base built since 2016, so its support and language coverage are unambiguously local — PEKO's answer is that its Malaysian entity, pricing and WhatsApp channel are all local too, and it publishes the price rather than quoting it.
- Mulah's QR dine-in registration was built early and is genuinely simple for a small independent to switch on — PEKO's answer is that self-enrolment is the same idea taken further, since the guest can also claim a visit from the receipt after leaving.
- SMS reaches every handset with no app or platform dependency, which WhatsApp does not — PEKO's answer is that SMS reach is bought at a per-message cost and low engagement, so PEKO puts the spend into WhatsApp conversations that guests actually reply to.
Which to pick, by venue type
| Venue type | PEKO | Mulah |
|---|---|---|
| Single independent café or restaurant | Start on the free tier up to 300 members; retention runs itself. | Workable for a single venue that mainly wants SMS blasts, if the quote comes in low. |
| 2–10 venue group | Flat per-venue pricing with one member list across venues. | Multi-outlet behaviour is not documented publicly; ask how one member list spans venues. |
| High-volume food court or QSR counter | Cashier-free enrolment matters most here — nothing is added to the counter script. | QR registration suits a busy counter, but message cost scales with volume. |
| Delivery-heavy venue | 0% per-order fee; PEKO converts delivery guests into an owned member list. | No published delivery-channel integration; delivery guests likely stay unidentified. |
| Venue replacing its POS this year | PEKO is POS-agnostic — pick the POS on POS merits, then layer retention on top. | POS-independent, so a POS change should not disrupt it. |
FAQ
- Is PEKO a replacement for Mulah?
- PEKO is an AI retention and loyalty layer, not a POS. It runs alongside whatever you use today, which is why most Malaysia operators pilot it on one venue for 30 days before deciding what to change.
- What does Mulah cost in Malaysia?
- Mulah does not publish pricing. Comparison blogs quote a monthly figure, but since it is not on the vendor's own site we treat it as unverified and recommend asking for a written quote, including the per-SMS rate.
- Does Mulah enrol members without the cashier?
- Yes — Mulah's QR dine-in registration has the guest enter their own details. PEKO's answer: guests enrol from the receipt as well as from a QR, so late-claiming guests are still captured.
- Can I export my member list if I switch?
- PEKO exports the full member list on demand with no exit fee. Mulah publishes no data-portability terms, so make export rights an explicit clause in the contract.
- Does PEKO predict which guests are about to stop coming?
- Yes. PEKO scores every member daily and flags those likely to lapse in the next 3–7 days, then drafts the WhatsApp win-back for approval. Measured precision is 68–74% on a base of 1,200 F&B outlets.
Sources
Every Mulah cell above is taken from Mulah's own published pages, checked 2026-08-29. Where a figure is not published, the cell says so.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem