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    What commission do food delivery platforms charge in Southeast Asia?

    From the report: The State of F&B Customer Retention in Southeast Asia 2026: 1.2 Where the growth went

    There is no published answer, and that is the finding. Commission in these three markets is negotiated per outlet and per cuisine category, so the honest form of the answer is a range with its provenance attached.

    No platform in the three markets publishes a rate card.
    Independent estimates cluster at 25–30% in Malaysia, where a third-party summary of ShopeeFood's merchant FAQ reports a standard 30% M-7; 25–30% is commonly cited in Singapore; 20–30% in Vietnam.
    The variance itself is a cost: operators cannot price against a number they cannot see.

    The ranges, in context

    The State of F&B Customer Retention in Southeast Asia 2026: 1.2 Where the growth went
    Market2025 delivery GMV growthLeading platform shareCommission (independent estimates)
    Malaysia~18–19% M-5GrabFood ~65% M-1425–30%, negotiated; third-party summary of ShopeeFood FAQ reports 30% standard M-7
    SingaporeReturned to growth after flat 2023 M-5M-16GrabFood ~63% M-1425–30% commonly cited E
    Vietnam~19% to US$2.1B M-6ShopeeFood 48%, GrabFood 48% M-620–30%, negotiated E

    The market context is worth holding next to the rates. Regional delivery GMV re-accelerated to 13% growth in 2024 and 18% in 2025 to reach US$22.7 billion M-5M-15, and Vietnam grew about 19% to US$2.1 billion with ShopeeFood and GrabFood at 48% share each M-6. Platform affordability campaigns are financed out of platform revenue, and merchant commission is a component of that revenue.

    Why no platform publishes a rate card

    Commission is a negotiated commercial term, not a list price. Rates move with category, order volume, exclusivity, whether the venue uses platform delivery or its own riders, and what promotional co-funding the venue signs up to. Publishing a single number would remove the platform's room to price each venue differently, so the number stays private, and every operator estimates from rumour.

    This research does not claim a specific platform charges a specific rate. Where a figure is attributed it is attributed to the source that reported it M-7, and the regional ranges are marked as estimates E. Anyone quoting a rate for a named platform should be able to point at that platform's own merchant agreement.

    How to ask for a written quote

    1. Ask for the commission percentage in writing, stated as a percentage of gross order value including tax, and confirm whether it is charged before or after platform discounts.
    2. Ask which order types it applies to: platform delivery, self-delivery, pick-up, and dine-in QR orders are often priced differently.
    3. Ask for every other deduction by name: payment processing, promotional co-funding, listing or advertising fees, cancellation and refund handling, and ask for a sample settlement statement for one week.
    4. Ask what the rate becomes after the introductory period, and get the review date in the same document.
    5. Ask whether you receive customer contact details, in what form, and whether you may message those customers directly. In the standard arrangement you do not, which is why the commission is a cost on the relationship, not just on the order.

    Two identical venues on the same platform can pay materially different rates, so a written quote is the only figure worth planning against. Use the ranges above to judge whether the quote you are given is normal for your market.

    Question this page answers

    What commission do food delivery platforms charge in Malaysia, Singapore and Vietnam?

    No platform in the three markets publishes a rate card. Independent estimates cluster at 25–30% in Malaysia, where a third-party summary of ShopeeFood's merchant FAQ reports a standard 30%; 25–30% is commonly cited in Singapore; 20–30% in Vietnam. The variance itself is a cost: operators cannot price against a number they cannot see.

    How to read the evidence tags in this report

    M Measured, third-party: a published figure from a government body, central bank, research house or news organisation, cited by number in the Sources section.

    P PEKO merchant data: measured across PEKO venues in Vietnam, January 2024 to June 2026. These figures are Vietnamese. They are not extended to Malaysia or Singapore as measurements.

    E Estimate or model: a worked example, projection or inference built by PEKO from M and P inputs. Assumptions are stated where the figure appears.

    Merchant-level measurements in this edition are drawn from Vietnam. Every Malaysian and Singaporean number in this report is M or E; merchant counts by market are not published. The 2027 edition will add measured figures from all three markets.

    Delivery-platform commission rates are not published by any platform in these markets. Every commission figure here is an independent estimate or a third-party report, cited as such, and may not reflect any specific operator's contract. Third-party names and marks belong to their owners. Corrections: research@heypeko.com.

    Sources

    1. [M-5]Momentum Works, Food Delivery Platforms in Southeast Asia 6.0, January 2026, as reported by TechNode Global, 28 January 2026.
    2. [M-6]Momentum Works, as reported by The Investor (Vietnam), 29 January 2026: Vietnam delivery GMV US$2.1B, ShopeeFood 48%, GrabFood 48%, beFood 4%.
    3. [M-7]Eats365, 'Food Delivery Platforms in Malaysia 2026', citing ShopeeFood merchant FAQ (30% standard commission) and independent estimates for GrabFood and foodpanda.
    4. [M-14]Momentum Works, Food Delivery Platforms in Southeast Asia 4.0, January 2024, as reported by Katadata: platform shares by market, 2023.
    5. [M-15]Momentum Works, Food Delivery in Southeast Asia 5.0, 2025: 2024 GMV US$19.3B, +13%.

    Read the full section: The State of F&B Customer Retention in Southeast Asia 2026

    Also in the report: 9. Channel economics: what each route to the customer really costs

    Machine-readable findings: JSON · CSV

    Tiếng Việt

    Published · PEKO Research Team · Published under CC BY 4.0. Reuse the figures with attribution to PEKO and a link to this page.

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