Reports / Citations
Sources cited in PEKO research
Every numbered source behind The State of F&B Customer Retention in Southeast Asia 2026, listed in full. Each entry keeps the label it carries in the report, so a citation copied from here matches the report exactly.
Published under a Creative Commons Attribution 4.0 International licence (CC BY 4.0). Reuse any part of it, including the figures, with attribution to PEKO and a link to this page. CC BY 4.0
These are the [M] sources: measured figures published by a third party. Figures tagged [P] are measured across PEKO venues in Vietnam and figures tagged [E] are PEKO estimates or models; neither has a third-party citation. How to read the evidence tags
Sources are cited by publication, title and date, as printed in the report. Where a source has no stable public page, no link is given rather than an invented one.
Numbered sources (30)
iPOS.vn and Nestlé Professional, Vietnam F&B Market Report H1 2025, October 2025, as reported by Vietstock, 14 October 2025.
B&Company, 'The trend of mass closure of F&B stores in the first half of 2025', citing iPOS.vn.
Reuters, 'The bill's too high: why Singapore's F&B scene is losing flavour', 10 April 2025 (closures per month, 2022–2025); Malay Mail, 20 July 2025 (3,047 closures in 2024).
Ministry of Trade and Industry Singapore data, January–23 October 2025, as cited by Funding Societies and Indonesia Business Post: 3,357 openings, 2,431 closures.
Momentum Works, Food Delivery Platforms in Southeast Asia 6.0, January 2026, as reported by TechNode Global, 28 January 2026.
Momentum Works, as reported by The Investor (Vietnam), 29 January 2026: Vietnam delivery GMV US$2.1B, ShopeeFood 48%, GrabFood 48%, beFood 4%.
Eats365, 'Food Delivery Platforms in Malaysia 2026', citing ShopeeFood merchant FAQ (30% standard commission) and independent estimates for GrabFood and foodpanda.
Global Payments / Worldpay via Fintech News Singapore, 'Southeast Asia Payment Methods in 2026': DuitNow QR 2.6M acceptance points end-2024; A2A forecast 2030.
Bank Negara Malaysia, Governor's keynote, as reported by TechNode Global and Fintech News Malaysia, May 2026: DuitNow QR volume more than doubled to 3 billion in 2025.
VnEconomy, 'Opportunities for QR payment growth', 2025: NAPAS ~35M transactions/day, ~15M VietQR transfers/day; P2M QR standard rollout.
PwC Singapore, Payments' State of Play 2026: digital payments adoption 92.0% in 2025.
B&Company, 'F&B franchise in Vietnam: why 2026 is becoming a more selective expansion phase', citing iPOS.vn: 2025 revenue VND 726.5T, outlets ~329,500, 69.38% reporting raw-material cost pressure.
Market Research Singapore, 'Pressure on the Plate', citing Department of Statistics Singapore F&B Services Index June 2025 and Knight Frank / Zipdo cost data.
Momentum Works, Food Delivery Platforms in Southeast Asia 4.0, January 2024, as reported by Katadata: platform shares by market, 2023.
Momentum Works, Food Delivery in Southeast Asia 5.0, 2025: 2024 GMV US$19.3B, +13%.
Momentum Works, Food Delivery Platforms in Southeast Asia 4.0 announcement: Singapore topline flat in 2023.
Reichheld, F. F. and Sasser, W. E. (1990). 'Zero Defections: Quality Comes to Services', Harvard Business Review, September–October 1990.
Public help documentation of KiotViet and iPOS (Vietnam) on loyalty enrolment and balance display, as catalogued in PEKO's Loyalty Transparency Standard, 2026.
Advocado, 'Advocado vs Simple Loyalty (Mulah Rewards) Malaysia', April 2026: competitor-authored comparison; consulted for market context only, no figures from it are relied on in this report.
klikit, 'Food Delivery Commission Fees in Malaysia (2026)': subscription-tier commission ranges.
Tazapay, 'Local Payment Methods and E-Wallets in Southeast Asia', 2026: Malaysia digital payment adoption >80%.
DataReportal, Digital 2025: Malaysia and Singapore: WhatsApp usage among internet users aged 16–64.
StoreHub, 'POS System for Restaurant Malaysia' (blog) and storehub.com/my/pricing, accessed September 2026.
Qashier, qashier.com/my/software-pricing and F&B pricing pages, accessed September 2026.
Eber, eber.co/pricing, accessed September 2026.
Department of Statistics Singapore, Food & Beverage Services industry infographic (reference year 2021, updated March 2023).
Rubbish Eat Rubbish Grow, 'Why so many F&Bs are closing down in Singapore', December 2025, citing tax-declaration analysis: secondary source; treat the 82% figure as indicative.
Antom / AMRO, Southeast Asia Payment Trends 2026: regional QR interoperability.
State Bank of Vietnam, 2025 QR payment growth (62% volume, 151% value), as reported by Fintech News Singapore.
Digital in Asia, Asia Digital Payments Tracker 2026: VietQR share of e-commerce and POS value, 2025.
Cite this report
PEKO (2026). The State of F&B Customer Retention in Southeast Asia 2026. Hungry Bear Internet Pte. Ltd. https://heypeko.com/reports/f-and-b-retention-sea-2026
Published under a Creative Commons Attribution 4.0 International licence (CC BY 4.0). Reuse any part of it, including the figures, with attribution to PEKO and a link to this page. CC BY 4.0
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