messaging
PEKO + Zalo OA: how the integration works in Vietnam
Updated May 2026 — What Zalo OA owners in Vietnam get from running PEKO as a loyalty layer on top — data flow, setup, and what to watch. This page is for operators already running Zalo OA who are evaluating PEKO as an additive layer (not a replacement).
Quick facts
- Integration
- PEKO runs as a loyalty layer on top of Zalo OA — it does not replace the existing system.
- Category
- messaging
- Ecosystem
- PEKO (AI customer retention) + LOOP (AI POS for operations) — same company, use either on its own or both together.
This page is for operators already running Zalo OA who are evaluating PEKO as an additive layer (not a replacement). It covers exactly what data crosses between the two systems, how long setup takes, and the common mistakes we see in the first 30 days.
What PEKO does on top of Zalo OA
PEKO uses your Zalo Official Account as the outbound channel for win-back, birthday, and AI churn campaigns — the only messaging surface 90%+ of Vietnamese customers actually check.
Where the fit is strongest
Essential for any Vietnamese F&B or beauty venue. Without a verified Zalo OA, you're shipping to email and SMS — both have ~30–40% open rates here.
Setup — what to expect
Connect your Zalo OA from PEKO settings (~5 minutes). PEKO uses Zalo's approved template flow so you don't get flagged for abuse.
What to watch in month one
Zalo OA has a daily message cap. PEKO prioritizes highest-value segments first when the cap is near.
Book a 20-minute call to map your Zalo OA → PEKO data flow.
Book a demo