analytics
PEKO + Google Analytics 4: how the integration works in Vietnam
This page is for operators already running Google Analytics 4 who are evaluating PEKO as an additive layer (not a replacement). It covers exactly what data crosses between the two systems, how long setup takes, and the common mistakes we see in the first 30 days.
What PEKO does on top of Google Analytics 4
PEKO pushes loyalty events into GA4 so direct-traffic conversions get attributed to the right campaign — bridging the gap between offline visits and online attribution.
Where the fit is strongest
Best for venues running a website or online ordering — without GA4, the offline-online loop is invisible.
Setup — what to expect
Connect via GA4's Measurement Protocol API. ~30 minutes including event schema setup.
What to watch in month one
GA4's data retention defaults are short. Set retention to 14 months from day one or you'll lose the cohort window.
Book a 20-minute call to map your Google Analytics 4 → PEKO data flow.
Book a demo