Loyalty for dessert & ice cream in Quy Nhon

Quy Nhon is a high-density, high-competition market for dessert & ice cream. A single neighbourhood like Nguyễn Văn Cừ (beachfront) can host dozens of direct competitors — most operating on the same delivery apps, the same price points, and the same generic loyalty stamps. The differentiation that wins here is not menu, it's memory: knowing which guest is about to drift, and reaching them at the exact moment they're considering somewhere else.

PEKO is built for that. We capture every guest at first visit through a Zalo OA QR, score them daily on RFM, predict churn 14–60 days ahead of cadence, and trigger personalised win-back automatically — typically lifting repeat rate by 8–15 percentage points within 90 days for Quy Nhon operators.

Quy Nhon is the fastest-growing Vietnamese coastal F&B market — domestic tourist arrivals rose ~24% YoY between 2022 and 2024 and beachfront venues along Xuân Diệu street now turn over guest cohorts every ~6 weeks during summer, so AI-driven win-back has a tight window before guests cycle home.

Zalo OA reaches ~90% of resident regulars; Facebook still drives discovery for first-time domestic tourists planning trips. Cash dominates ticket sizes under 200k VND; QR-pay catches up sharply above that threshold. Vietnamese-only broadcasts are the baseline. For dessert & ice cream, that means the highest-leverage automation is usually the silent-guest win-back tuned to local cadence — not generic monthly broadcasts.

Quy Nhơn dessert market is coastal-trend-led — cá xíu, bánh hồng, chè đậu ván, and Instagram-driven 'beach photo + dessert' moments drive young-tourist discovery, with a smaller but stable resident family-occasion base.

TacticQR-at-bill with copy 'first-look at seasonal Quy Nhơn-only releases' lifts capture to 32–40%; an 11-month 'planning your return?' Zalo broadcast converts ~16% of follow-list back into a booked visit during the next summer.