How do I reduce customer churn in my restaurant?

Most restaurant churn is invisible: there is no cancel button, so a guest doesn't tell you they've stopped coming — they just disappear. The 60–75% of first-time guests who never return are almost entirely a contact-capture failure, not a quality failure.

Reducing churn comes down to four moves done in order: capture, segment, predict, re-engage. Each move compounds with the next, and the whole sequence ships in under two weeks for most independent venues.