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Cohort analysis
Viết bởi PEKO Team.Cập nhật lần cuối: 11/08/2026.
Cohort analysis groups customers by a shared starting event (usually their first visit month) and tracks how each group's behaviour evolves over time.
Xuất bản: 01/05/2026
Cập nhật tháng 8/2026 — Cohort analysis groups customers by a shared starting event (usually their first visit month) and tracks how each group's behaviour evolves over time. In F&B, the most useful cohort is the first-visit month. You plot what % of each month's first-time guests are still visiting at month 1, 2, 3, etc.
Tóm tắt nhanh
- Định nghĩa
- Cohort analysis groups customers by a shared starting event (usually their first visit month) and tracks how each group's behaviour evolves over time.
- Vì sao quan trọng
- In F&B, the most useful cohort is the first-visit month. You plot what % of each month's first-time guests are still visiting at month 1, 2, 3, etc. The shape of the curve tells you exactly when most churn happens — usually a steep drop between month 0 and month 1.
- Ví dụ thực tế
- January cohort: 100% in month 0, 35% in month 1, 22% in month 3, 15% in month 6. After launching automated win-back, the April cohort tracks at 50% / 38% / 28% — a clear lift attributable to the new flow.
- Liên quan đến
- Customer retention rate, Customer churn, RFM analysis
In F&B, the most useful cohort is the first-visit month. You plot what % of each month's first-time guests are still visiting at month 1, 2, 3, etc. The shape of the curve tells you exactly when most churn happens — usually a steep drop between month 0 and month 1.
Comparing cohorts before and after a change (new menu, loyalty launch, staff training) is the cleanest way to measure retention impact, because each cohort acts as its own control group.
Ví dụ thực tế
January cohort: 100% in month 0, 35% in month 1, 22% in month 3, 15% in month 6. After launching automated win-back, the April cohort tracks at 50% / 38% / 28% — a clear lift attributable to the new flow.
Câu hỏi thường gặp
What tools do I need for restaurant cohort analysis?
Any CRM with POS sync can compute it — PEKO ships cohort retention curves out of the box. Spreadsheets work too if you can export customer + visit data.
How many cohorts should I compare to trust the result?
Minimum three consecutive monthly cohorts before a change and three after — fewer than that and seasonality or a single bad week can swing the curve. Six-on-six is the gold standard for attribution decisions.
What does a healthy F&B cohort retention curve look like?
A steep drop from month 0 to month 1 (typical: 100% → 30–45%), then a flattening tail that holds 15–25% by month 6. A curve that keeps falling steeply past month 2 signals the post-first-visit experience is the leak, not acquisition.
Nguồn tham khảo
Định nghĩa và số liệu trên trang này được tham chiếu từ các nguồn dưới đây:
Liên quan đến
Nội dung liên quan
Giải đáp
How do I reduce customer churn in my restaurant?
Capture every guest's contact at first visit, segment by recency and frequency, then trigger an automated win-back the moment a regular's silence breaks their normal cadence — typically lifts retention 8–15 percentage points in 90 days.
Thuật ngữ
Loyalty death spiral
The loyalty death spiral is a self-reinforcing 6-step loop that quietly kills a points program from the inside. It starts with cashiers skipping enrolment on busy shifts, drops new-member growth to near zero, hides point balances from members so they forget the program exists, and ends with the owner concluding 'loyalty doesn't work here' and shutting it off.
Giải đáp
Phần mềm AI dự đoán khách rời cho quán F&B — Hoạt động thế nào?
Phần mềm AI dự đoán khách rời chấm điểm rủi ro 0–100 cho từng khách dựa trên RFM + chu kỳ ghé quán cá nhân, gắn cờ trước 3–7 ngày khi nhịp ghé bị phá vỡ — đủ thời gian để gửi tin Zalo win-back trước khi khách quên hẳn.