HomePlaybooksSpa no-show prevention via deposits: the Zalo OA flow that cuts no-shows 60%

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    Spa no-show prevention via deposits: the Zalo OA flow that cuts no-shows 60%

    Spas lose more revenue to no-shows than to bad reviews. A small deposit changes the psychology completely — but only if collection is frictionless. This playbook is the exact Zalo OA + MoMo/VNPay flow we run for spas with high no-show rates.

    When it fires

    Triggered at booking creation for first-time clients OR clients with 2+ no-shows in the last 90 days. PEKO sends the deposit request via Zalo OA within 30 seconds of booking.

    Message copy that works

    'Cảm ơn chị đã đặt lịch! Để giữ chỗ, mời chị đặt cọc 150k qua MoMo — số tiền sẽ trừ vào hóa đơn dịch vụ. [Link MoMo]' — one tap, one amount, refund logic built into the copy.

    Cadence + timing

    If no payment in 2 hours, send one reminder. If still unpaid after 24 hours, auto-cancel the booking and free the slot. Don't chase further.

    Expected lift

    No-show rate drops from 15–20% to 5–8% within 30 days. Recovered revenue typically pays for PEKO in month one.

    Guardrails — don't skip these

    Don't require deposits from VIP clients (LTV > 5M VND). Don't auto-cancel if the slot is during a holiday booking spike — manual review.

    Want this deposit flow live? Book a demo and we'll wire MoMo/VNPay for you.

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