Glossary /
Service attach bundle
Written by Peko Research Team.Last updated: 05/18/2026.
A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts. Lifts average ticket and visit duration without adding marketing cost.
Published: 05/18/2026
Updated May 2026 — A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts. Lifts average ticket and visit duration without adding marketing cost. A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts.
Quick facts
- Definition
- A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts. Lifts average ticket and visit duration without adding marketing cost.
- Why it matters
- A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts. Lifts average ticket and visit duration without adding marketing cost.
- Related terms
- Service menu engineering
A multi-service combo (cut + beard, mani + pedi, facial + massage) priced below the sum of parts. Lifts average ticket and visit duration without adding marketing cost.
In the Vietnamese market, this concept interacts tightly with Zalo OA reach, VND cash/QR payment mix, and the district-cluster dynamics of competing venues. Applied properly it can move 5–15 points of 90-day cohort retention.
PEKO operationalises this concept as part of the loyalty layer that runs alongside the venue's existing booking system (Booksy, Fresha, Mindbody, KiotViet, or paper) rather than replacing it.
Numbers on this page: named sources are listed below; figures without a named source are PEKO merchant data, Vietnam, Jan 2024 – Jun 2026, or PEKO estimates where modelled. See the datasets behind these numbers.
FAQ
Which Vietnamese verticals does service attach bundle apply to?
Best fit for barbershops, nail bars, hair salons, spas and beauty salons — verticals where rebook discipline and the guest-stylist relationship drive most of the revenue.
How long does implementation take?
With PEKO, a small venue typically goes live in 3–5 days: contact import, Zalo OA connect, basic reminder cascade switched on, then tuning over the first 2–3 weeks.
Do I need to replace my current booking system?
No. PEKO is positioned as a loyalty layer on top of existing booking systems — Booksy, Fresha, Mindbody, KiotViet or paper diaries all stay; PEKO adds retention on top.
Related terms
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Term
Add-on conversion
Share of bookings that accept a prompted add-on (scalp massage, paraffin, hot-towel). A scripted add-on prompt at check-in converts at 25–40% in trained salons — pure margin.
Term
VND pricing anchor
A round-number price (95k, 150k, 250k VND) chosen for psychological anchor effect rather than cost-plus. Service menus that round to these anchors test 8–12% higher in willingness-to-pay than odd-cent equivalents.
Answer
Advocado vs PEKO — the quick answer?
Advocado is the PSG-subsidised, Singapore-headquartered incumbent; PEKO is the AI-first, free-to-300-members challenger — pick Advocado for the grant, PEKO for AI churn prediction and messaging that runs itself.