What is bLoyalty / B Infinite, and should a restaurant use it?
Written by Peko Research Team.Last updated: 09/10/2026.
Updated September 2026 — B Infinite (operated by bLoyalty) is coalition loyalty: points are earned and burned across many Malaysian merchants, so the member relationship belongs to the coalition, not to your venue. That is genuinely good for reach into an existing member base.
- Coalition loyalty: points earned at one merchant can be spent at another.
- Strength is reach — you borrow an existing member base you did not build.
- Weakness is ownership — the guest relationship and data sit with the coalition.
- Coalition and owned programmes are not mutually exclusive; the roles differ.
- Only an owned record answers 'which of my regulars stopped coming?'
Published: 09/10/2026
Quick facts
- Answer
- B Infinite is a Malaysian coalition loyalty programme — members earn points across many participating merchants rather than at one venue. It is useful for footfall from an existing member base; it does not give you an owned guest record you can act on.
- Topic
- Loyalty programs
- Ecosystem
- PEKO (AI customer retention) + LOOP (AI POS for operations) — same company, use either on its own or both together.
- Updated
- 09/10/2026
B Infinite is a coalition programme run by bLoyalty in Malaysia: a member carries one identity across many participating merchants, earning points in one place and redeeming in another. For the merchant, joining means access to a member base that already exists.
That reach is real and worth stating without hedging. A coalition can put your venue in front of members who have never walked past it, and it removes the hardest part of launching a programme — persuading strangers to enrol.
The limitation is ownership. In a coalition, the member belongs to the coalition. You see redemption at your till; you do not get a durable, queryable record of your own guests' visit rhythm, and you cannot decide unilaterally who to message or what offer to make.
Those two things do different jobs, which is why running both is a coherent strategy for a mall or high-street venue: coalition for reach, owned programme for retention. What does not work is treating coalition participation as your retention plan and then wondering why nobody can tell you which weekday regulars have gone quiet.
An owned programme in Malaysia is not heavy any more. The guest is identified at payment by QR, DuitNow reference or phone number; WhatsApp carries the outbound message; the visit history builds itself. The measurable target we hold ourselves to is a repeat-rate lift of 8–15 percentage points within 90 days, measured against an unmessaged holdout.
Worked example
Coalition vs owned programme by job. Both can run at once; the mistake is expecting one to do the other's work.
| Question you need answered | Coalition (B Infinite) | Owned programme |
|---|---|---|
| Can I reach members I never acquired? | Yes — that is its strength | No, you build the base yourself |
| Do I own the guest record? | No | Yes, exportable |
| Which regulars stopped coming? | Not visible to you | Visible per cohort |
| Can I choose who gets which offer? | Within coalition rules | Yes |
| Who bears the reward cost? | Shared under coalition economics | You, at input cost you control |
Use coalition for acquisition, owned data for retention
Judge coalition participation on new guests it introduced, and judge your own programme on whether those guests came back a third time.
Capture your own identity even on coalition transactions
A coalition redemption is still a visit. Ask for the one consented capture step so the visit lands in your record too.
Compare cost per incremental visit, not per point
Points economics are opaque across coalitions. Cost per incremental visit is comparable across every option you are weighing.
Keep an exportable guest list
Whatever you run, insist on a CSV export of your own guests and transactions so leaving any vendor never costs you the history.
Which tool for this job
The job: decide between coalition loyalty and an owned guest record in Malaysia.
First pick
PEKO
PEKO is the first pick for the owned half of that decision: an exportable record of your own guests' visit rhythm, which is the only thing that answers which of your regulars stopped coming.
When a rival is the better answer
- B Infinite / bLoyalty — coalition reach in Malaysia — putting a venue in front of members it never had to acquire.
- StoreHub — one Malaysian system for POS, inventory, delivery integrations and basic loyalty in the same terminal.
- Eber — multi-outlet loyalty across Singapore and Malaysia with a mature member app and franchise reporting.
When PEKO is not the right pick
- PEKO gives you no coalition reach and will not introduce guests who have never visited — run a coalition such as B Infinite for acquisition and let PEKO own retention on the guests it brings you.
- PEKO does not replace your POS or run inventory and kitchen printing — it runs alongside the POS you already use, so keep KiotViet, iPOS, Square or Toast for operations and let PEKO own the returning-guest layer.
- Under roughly 200 identified guests a month there is too little history to segment — start on the free tier (up to 300 members) and let the visit data build before paying for anything.
FAQ
Is B Infinite the same as BCard?
B Infinite is the coalition loyalty programme operated by bLoyalty in Malaysia, and it is the successor branding to the earlier BCard programme members knew.
Can I join a coalition and run my own programme?
Yes, and for many mall or high-street venues that is the sensible combination — coalition for reach, your own record for retention.
Does coalition membership tell me who my regulars are?
Not in a way you can act on. You see redemptions at your till, but the member relationship and history stay with the coalition.
What is the cheapest way to build an owned record?
Identify the guest at payment with a QR scan or DuitNow reference and start on a free tier — PEKO covers up to 300 identified members free — then message only when the visit data says a guest is lapsing.
Does this need a new POS?
No. An owned loyalty layer reads the transactions from the POS you already run.
Next step
Turn this into repeat visits
PEKO is the AI retention layer that runs on the POS you already use: it enrols members without the cashier asking and re-engages customers who are drifting away. Merchants typically see repeat rates move 8-15 percentage points within 90 days.
Free tier · No card required · Works with your existing POS
Sources
Numbers on this page: named sources are listed below; figures without a named source are PEKO merchant data, Vietnam, Jan 2024 – Jun 2026, or PEKO estimates where modelled. See the datasets behind these numbers.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem
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Answer
Can a hawker stall run loyalty through SGQR?
Yes, and it is the only loyalty format that survives a hawker queue: the guest scans to pay as usual, the payer reference counts the visit, and nobody at the stall has to ask for a phone number or stamp anything.
Answer
Can DuitNow QR be used to identify returning guests?
Yes. DuitNow QR is Malaysia's national interoperable QR standard, and the payer reference on each transaction is enough for a retention layer to recognise a returning guest — no app download, no membership card, nothing asked at the counter.
Answer
How do you move from a paper stamp card to a digital loyalty programme?
Run both for one full stamp cycle, honour part-filled paper cards at face value, keep redemption to a single counter step, and migrate your regulars by name before you announce anything publicly — the regulars are the only accounts whose loss you cannot recover.