Hỏi & Đáp / Loyalty programs
What are the best practices for restaurant birthday campaigns?
Viết bởi PEKO Team.Cập nhật lần cuối: 21/05/2026.
Send 7 days before (not on the day), offer a free item the guest can share with a group, valid for 14 days, deliver via Zalo OA in Vietnam (90%+ read rate). Birthday campaigns reliably hit 25–40% redemption — the highest of any automated trigger.
Xuất bản: 09/05/2026
Birthday campaigns are the single highest-redemption automated trigger in F&B — 25–40% redemption vs 4–8% for generic 'we miss you' messages. The mechanics that make them work: timing 7 days early (so guests can plan a celebration), share-friendly offer (free dessert for the table beats 10% off the bill), 14-day validity (long enough to fit a calendar, short enough to feel perishable).
In Vietnam, deliver via Zalo OA — the read rate (90%+ at name-day messages) is unmatched. Pair with a quick photo prompt: 'Share your birthday photo and tag us' — turns the redemption into UGC.
Câu hỏi thường gặp
Should I capture exact birthdate or just month?
Month is enough for most operators and lifts opt-in 2–3× vs full-date capture (less invasive). The 7-day-early window then runs against month start.
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