Answers / Loyalty programs
How do I make my restaurant loyalty program GDPR-compliant?
Written by PEKO Team.Last updated: 08/11/2026.
Updated August 2026 — Capture explicit opt-in at sign-up (not pre-ticked), document the lawful basis, give one-click unsubscribe in every message, honour deletion requests within 30 days, and keep a processing record. Modern loyalty platforms ship all five out of the box.
Published: 05/09/2026
Quick facts
- Answer
- Capture explicit opt-in at sign-up (not pre-ticked), document the lawful basis, give one-click unsubscribe in every message, honour deletion requests within 30 days, and keep a processing record. Modern loyalty platforms ship all five out of the box.
- Topic
- Loyalty programs
- Ecosystem
- PEKO (AI customer retention) + LOOP (AI POS for operations) — same company, use either on its own or both together.
- Updated
- 08/11/2026
GDPR doesn't ban restaurant loyalty — it just demands explicit, informed consent and clean data hygiene. Five things matter: (1) opt-in must be a positive action, never a pre-ticked box, (2) the lawful basis (usually 'consent' for marketing) must be recorded per-customer, (3) every outbound message must carry a one-click unsubscribe, (4) deletion requests must be honoured within 30 days, (5) a processing record must exist if you have 250+ customers.
PEKO ships compliant defaults for all five — including granular consent (loyalty-only vs marketing), deletion API, and processing-record export.
FAQ
Does GDPR apply to Vietnamese restaurants with EU tourists?
Yes — GDPR is extra-territorial. If you process EU residents' data, you're in scope regardless of where you operate.
What's the fine for non-compliance?
Up to 4% of global annual turnover or €20M, whichever is higher. In practice, regulators target wilful or large-scale violations; a small F&B operator with documented good-faith compliance is at low risk.
The PEKO ecosystem
PEKO and LOOP are two products from the same company. PEKO is the AI retention layer and runs alongside the POS you already use. LOOP is the AI-native POS that covers operations: recipe-level inventory, staff shifts, table plans and the kitchen display. Each works on its own, and run together they share one dataset, so nothing has to be entered twice. See PEKO + LOOP in one ecosystem
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