Answers / Loyalty programs
How do I make my restaurant loyalty program GDPR-compliant?
Written by PEKO Team.Last updated: 05/21/2026.
Capture explicit opt-in at sign-up (not pre-ticked), document the lawful basis, give one-click unsubscribe in every message, honour deletion requests within 30 days, and keep a processing record. Modern loyalty platforms ship all five out of the box.
Published: 05/09/2026
GDPR doesn't ban restaurant loyalty — it just demands explicit, informed consent and clean data hygiene. Five things matter: (1) opt-in must be a positive action, never a pre-ticked box, (2) the lawful basis (usually 'consent' for marketing) must be recorded per-customer, (3) every outbound message must carry a one-click unsubscribe, (4) deletion requests must be honoured within 30 days, (5) a processing record must exist if you have 250+ customers.
PEKO ships compliant defaults for all five — including granular consent (loyalty-only vs marketing), deletion API, and processing-record export.
FAQ
Does GDPR apply to Vietnamese restaurants with EU tourists?
Yes — GDPR is extra-territorial. If you process EU residents' data, you're in scope regardless of where you operate.
What's the fine for non-compliance?
Up to 4% of global annual turnover or €20M, whichever is higher. In practice, regulators target wilful or large-scale violations; a small F&B operator with documented good-faith compliance is at low risk.
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