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    Refreshed 21/05/2026

    PEKO vs Square Loyalty

    Written by PEKO Team.Last updated: 21/05/2026.

    Published: 01/05/2026

    Square Loyalty is the simplest option if you already use Square POS and only need basic visit-based rewards. PEKO is the right move if you want AI predicting churn, automated win-back across Zalo, email, and SMS, and POS flexibility.

    What is Square Loyalty? Square's built-in loyalty add-on, popular with cafés and small US/AU/UK retailers using Square POS.

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    • You want AI segmentation and churn prediction, not just visit-count rewards.
    • You need automated multi-channel win-back campaigns out of the box.
    • You operate in Vietnam or SEA, where Square has no presence.
    • You run more than one POS and need a unified loyalty layer.

    Choose Square Loyalty when

    • You run a single Square-only café in the US/AU/UK and want loyalty in the same dashboard as your POS.
    • Your team has zero bandwidth to set up anything outside Square.

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    Traduciendo…PEKOSquare Loyalty
    AI churn predictionBuilt-inNo
    Automated win-backZalo + email + SMSEmail only, manual
    POS supportMultiple (Square, Toast, KiotViet, LOOP, iPOS)Square only
    MarketsGlobal, Vietnam-firstUS/AU/UK/CA/JP
    Direct ordering commission0%Varies by Square plan
    Setup time15 minutesBuilt into Square onboarding

    FAQ

    Does PEKO replace Square Loyalty?

    For most operators with growth ambitions, yes. PEKO adds the AI churn prediction and automated win-back that Square Loyalty doesn't, while still working alongside Square POS data.

    Can PEKO connect to Square POS?

    Yes. PEKO ingests transaction data from Square (and other POS systems) so the AI can run churn analysis and trigger campaigns.

    Is PEKO available outside the US?

    Yes. PEKO is built for Vietnam and Southeast Asia first, and supports 10 languages.

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