번역 중이에요… · Global, Shopify/Lightspeed
Refreshed 2026. 05. 21.PEKO vs Marsello
Written by PEKO Team.Last updated: 2026. 05. 21..
Published: 2026. 05. 01.
Marsello is a strong choice for retail brands on Shopify or Lightspeed that want loyalty bundled with email and SMS marketing. PEKO is the better fit for F&B operators who specifically want AI predicting which guests are about to churn, with native Zalo OA in Vietnam.
What is Marsello? Loyalty + email marketing platform popular with Shopify, Lightspeed, and Vend retailers and some hospitality operators.
번역 중이에요…
- You run an F&B business and want a product purpose-built for restaurants, not generalised retail.
- You operate in Vietnam and need Zalo OA as a first-class channel.
- You want AI churn prediction included by default, not a separate add-on.
- You want 0% commission direct ordering as part of the same platform.
Choose Marsello when
- You're a retail brand on Shopify, Lightspeed Retail, or Vend and want the deepest possible POS-native integration.
- Your top priority is template-driven email and SMS marketing flows rather than churn prediction.
번역 중이에요…
| 번역 중이에요… | PEKO | Marsello |
|---|---|---|
| F&B-native (POS, table mode, etc.) | Yes | Retail-first |
| AI churn prediction | Built-in | Not core to the product |
| Zalo OA (Vietnam) | Yes | No |
| Direct ordering / 0% commission | Yes | Not included |
| POS focus | F&B (KiotViet, iPOS, Sapo, LOOP, Square, Toast) | Shopify, Lightspeed, Vend |
| Pricing | Free tier + transparent monthly | Tiered, $99–$499+/mo |
FAQ
Is Marsello good for restaurants?
Marsello can technically be used by restaurants, but its core workflows, integrations, and templates are built around retail. PEKO is purpose-built for F&B, with table-friendly capture, POS integrations like KiotViet/iPOS/Sapo, and Zalo OA in Vietnam.
Does Marsello support Zalo OA?
No. Marsello focuses on email, SMS, and review channels for English-speaking markets. PEKO supports Zalo OA natively for Vietnamese operators.
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