How do I reduce no-shows at my spa?

Take a small non-refundable deposit (10–20% of ticket) at booking time, then run a 24h + 2h reminder cascade over Zalo OA — together these typically cut no-shows from 12–18% down to under 5% inside 30 days.

For spas, the no-show problem is mostly a structural one, not a guest-attitude one. Friction-free deposits (one-tap via QR or in-app), explicit cancellation tiers, and a reminder cascade tuned to local payment habits cut the metric by 60–75% inside a quarter.

In Vietnam specifically, Zalo OA is the dominant retention channel — read rates of 60–80% beat SMS (15–25%) and email (8–15%) by a wide margin. Any retention playbook that does not put Zalo OA as the default channel underperforms by 2–4×.

PEKO operationalises this as a loyalty layer that sits on top of an existing booking platform — Booksy, Fresha, Mindbody, KiotViet, or paper diaries — rather than replacing it. Onboarding for a small venue typically takes 3–5 days from contract to first automated message.