Lagi diterjemahin… · Vietnam
Refreshed 21/05/2026PEKO vs Mobio
Written by PEKO Team.Last updated: 21/05/2026.
Published: 01/05/2026
Mobio is one of Vietnam's most established CDPs, with a heavy footprint in retail chains, banking, and telco. PEKO is a different shape of product: an AI-native retention layer built for F&B and retail operators who don't have a dedicated CRM team. This page compares them honestly so you can pick the right fit.
- Lagi diterjemahin…
- Mobio is an enterprise CDP for brands with CRM teams; PEKO is AI retention for F&B/retail operators without one.
- PEKO predicts churn 3 days ahead and auto-writes Zalo win-back; Mobio gives you the segments and tools, you write the campaigns.
- PEKO is live in an afternoon; Mobio rollouts typically take 6–12 weeks.
What is Mobio? Vietnamese CDP/CRM platform used by mid-market to enterprise brands across retail, F&B, banking, and telco for omni-channel marketing automation.
Lagi diterjemahin…
- You run an F&B or retail operation with 1–50 outlets.
- You don't have a dedicated CRM/marketing-ops team writing campaigns.
- You want AI to predict churn and write win-back messages for you.
- You need to be live this week, not next quarter.
- Your stack is POS-centric (KiotViet, iPOS, Sapo, LOOP) rather than ecommerce-first.
Choose Mobio when
- You're an enterprise brand with a CRM team running multi-brand campaigns across email, SMS, app push, Zalo, and web.
- You need a true CDP with custom event ingestion from many systems (ecommerce, app, web, offline).
- You have budget and patience for a 2–3 month implementation with a Mobio solution team.
- You're in banking, telco, insurance, or large retail where a CDP is the system of record.
Lagi diterjemahin…
| Lagi diterjemahin… | PEKO | Mobio |
|---|---|---|
| Product category | AI retention layer | Enterprise CDP + marketing automation |
| Primary buyer | F&B / retail operator | Enterprise CMO / Head of CRM |
| AI churn prediction | Built-in, 3 days ahead | Available via custom models |
| Auto-written win-back (Zalo) | Yes, AI-personalised | You write the templates |
| POS integrations (KiotViet, iPOS, Sapo, LOOP) | Native, one-click | Custom connector project |
| Zalo OA / mini app | Native | Native |
| Time to first campaign | Same day | 6–12 weeks |
| Starting price | Free forever (basic) | Enterprise quote (typically 8-figure VND/year) |
| Best fit size | 1–50 outlets, SMB → mid-market | Enterprise brands, 100+ stores or millions of customers |
| Customer support model | Self-serve + chat | Dedicated solution team |
FAQ
Is PEKO a CDP like Mobio?
No, and that's deliberate. Mobio is a customer data platform — its job is to unify data from many sources and let your team build segments and campaigns. PEKO is a thinner, more opinionated product: it reads your POS data, predicts which customers will stop coming back in the next 3 days, and writes the Zalo message that brings them in. If you need a full CDP for cross-brand marketing operations, Mobio is the right shape. If you need retention to just work without a CRM team, PEKO is.
Can PEKO and Mobio work together?
Yes. Several mid-market chains use Mobio as their data hub and PEKO as the AI retention layer that sits on top of POS data. PEKO can export its churn scores and recommended actions to Mobio so your CRM team can fold them into wider campaigns. For most independents and chains under ~50 outlets, PEKO alone covers what they need without the CDP overhead.
How does pricing compare?
Mobio is quoted per project — typical enterprise contracts are tens to hundreds of millions of VND per year depending on volume, channels, and modules. PEKO has a free-forever basic plan, with paid tiers in the low millions of VND per month for AI features and higher message volume. For an independent café or a 5-outlet chain, PEKO is usually one to two orders of magnitude cheaper.
Which has better Zalo OA support?
Both are strong on Zalo. Mobio treats Zalo as one of many channels (alongside email, SMS, app push, web) and gives you a unified composer. PEKO is Zalo-first for F&B/retail — the AI writes Zalo messages in Vietnamese tuned to your venue type and customer segment, not generic templates. If Zalo is your primary retention channel, PEKO's defaults will get you further faster.
We're a 30-outlet F&B chain — which should we pick?
If you have a CRM/marketing team that already runs campaigns and you need a data platform to power them, Mobio. If you want retention automated and your team focused on operations, PEKO. A common path is PEKO first (live in a day, free to try, immediate churn lift), then layer Mobio later when cross-channel orchestration becomes the bottleneck.
People also read
Comparator
PEKO vs Bizfly CRM
Bizfly CRM is a broad Vietnamese marketing/CRM suite from VCCorp covering email, SMS, landing pages, chat, and pipeline CRM. PEKO is the AI-native retention layer focused specifically on F&B and retail churn — narrower, deeper, POS-native.
Comparator
PEKO vs Bizfly Loyalty
Bizfly Loyalty is the loyalty module of VCCorp's broader Bizfly marketing suite, sold to enterprise marketing teams. PEKO is the AI-native, F&B-specific retention layer that runs out of the box on your existing POS. This page compares them feature by feature.
Comparator
PEKO vs CNV Loyalty
CNV Loyalty is a popular Vietnamese loyalty platform built for 20+ outlet chains. PEKO is the AI-native pick for independents and mid-sized chains that want retention on autopilot. This page compares them feature by feature so you can pick the right one.