Glossary /
Service CLV cohort
Written by PEKO Team.Last updated: 18/05/2026.
A group of guests acquired in the same week or month, tracked through their first 12 months to compare retention curves. The honest way to evaluate whether a campaign acquired guests who actually stuck.
Published: 18/05/2026
A group of guests acquired in the same week or month, tracked through their first 12 months to compare retention curves. The honest way to evaluate whether a campaign acquired guests who actually stuck.
In the Vietnamese market, this concept interacts tightly with Zalo OA reach, VND cash/QR payment mix, and the district-cluster dynamics of competing venues. Applied properly it can move 5–15 points of 90-day cohort retention.
PEKO operationalises this concept as part of the loyalty layer that runs alongside the venue's existing booking system (Booksy, Fresha, Mindbody, KiotViet, or paper) rather than replacing it.
FAQ
Which Vietnamese verticals does service clv cohort apply to?
Best fit for barbershops, nail bars, hair salons, spas and beauty salons — verticals where rebook discipline and the guest-stylist relationship drive most of the revenue.
How long does implementation take?
With PEKO, a small venue typically goes live in 3–5 days: contact import, Zalo OA connect, basic reminder cascade switched on, then tuning over the first 2–3 weeks.
Do I need to replace my current booking system?
No. PEKO is positioned as a loyalty layer on top of existing booking systems — Booksy, Fresha, Mindbody, KiotViet or paper diaries all stay; PEKO adds retention on top.
Related terms
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Term
Loyalty layer
A retention/CRM system that sits on top of an existing booking platform (Booksy, Fresha, Mindbody, KiotViet) rather than replacing it. PEKO's positioning: keep your bookings where they are, layer retention on top.
Term
Referral bonus
Credit given to an existing guest when a referred friend completes a first visit. Service-venue referrals convert at 2–3× the rate of paid ads and produce guests with 30%+ higher first-year CLV.
Term
Retail attach rate
Share of service tickets that include a retail product purchase. A 15%+ attach rate doubles per-visit margin in hair salons and spas; stylist-led recommendations outperform passive displays 4:1.