How do I train staff to drive loyalty sign-ups at the point of sale?

Loyalty sign-up rate is mostly a staff-behaviour problem, not a tech problem. Four levers in order of impact: (1) one scripted line every cashier can deliver in 3 seconds, (2) friction at sign-up under 30 seconds (QR + phone number, that's it), (3) daily leaderboard so staff see capture rate vs target, (4) small per-signup bonus tied to a team target — not individual, to avoid fighting over walk-ins.

Operators who run all four reliably hit 35–50% of transactions converting to loyalty sign-up. Operators who skip the script land at 5–15%.